iWorld
Rajitta Hemwaani joins as Eros Music business head
KOLKATA: Rajitta Hemwaani has started her new stint at ErosSTX as Eros Music business head. Hemwaani was previously working as chief content officer at 9X Media.
Hemwaani has experience across media and entertainment in creative content, content acquisitions, partnerships and business development. In her career spanning over two decades, she has served leadership roles at The Times of India group, Star TV Network, Universal Music Group, Reliance Entertainment, Tips films and 9X group of channels.
Over the years, Hemwaani has given the music business some of its biggest and most successful artists, such as DJ Suketu, Jassi, Indian Ocean, Bombay Rockers, Raghav, DJ Akbar Sami, Mohit Chauhan, Whosane, and Nasha, to name a few.
Her disruptive and clutter-breaking ideas were behind properties like The War of the DJs, a cult event that lasted nearly a decade and led to the discovery of some of India’s most celebrated DJs.
ErosSTX’s music segment has continued to scale on the back of increasing digital revenues and performance rights to reach Rs 15.3 billion in FY2019, clocking a year on year growth of 8.3 per cent. The segment is pegged to cross Rs 20 billion by 2022. With digital revenues contributing a dominating 80 per cent, music labels recorded a handsome annual growth of 20 per cent. YouTube accounted for 45 per cent of labels’ digital revenues.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
