MAM
Schbang elevates Sushant Vithaldas to business head – Bengaluru
NEW DELHI: Creative agency Schbang has elevated Sushant Vithaldas to the post of business head – Bengaluru. Vithaldas has been with Schbang for three years.
In his new role, Vithaldas will be focussing on building and strengthening relationships with well-established corporations in the region and running the entire integrated business of the Bengaluru office. His mandate will include creative, film production, photography, as well as emerging specialisations such as media sciences and business consulting. In addition, he will actively play a role in maintaining synergies between Schbang’s offices in Mumbai, Bengaluru, and the soon to launch Delhi office.
An important part of Vithaldas’ mandate will be to introduce Schbang’s business transformation services in Bengaluru. The company already has a growing portfolio with ongoing work in areas like CRM deployment, marketing automation, consumer research, and growth hacking for marquee brands.
Vithaldas is a seasoned professional with over 19 years of experience in marketing, business development and operations. He has been associated in key roles with companies like Apple, Dell, Havas, and Landmark Group where he was the head – marketing. At Schbang Bengaluru, he has played a role in building key relationships and delivering to clients like Xiaomi India (Redmi & Mi), Amazon, Unacademy, Myntra, General Mills, Ab InBev, cult.sport, cure.fit, Titan SF, Rajasthan Royals, and the Brigade Group to name a few. One of his goals in the new role is to strengthen the company’s workforce by 3X over the next two years on the back of strong delivery to clients using Schbang’s expanded service offering.
He will be working closely with Schbang founder Harshil Karia to bring all these functions together and strengthen the unit in the region. Karia said, “Schbang is committed to helping businesses grow through our marketing and business solutions offering. I am confident that Sushant will be the right partner to chart the journey for large scale clients and talented teams alike and deliver exceptional results.”
Vithaldas said, “Exciting times ahead as I take up this new role and continue on the growth path we set out for ourselves at Schbang Bengaluru. I have the support of a great team that’s exceptionally talented and focused on delivering integrated marketing solutions that drive business and marketing impact for our client partners. As we move into 2021, the team is scaling up steadily to welcome new business that will include a mix of Bengaluru’s legacy brands and internet first businesses.”
MAM
Toyota appoints Kenta Kon as President & CEO
New leader to steer EV push and global innovation amid industry shift.
MUMBAI: Toyota just handed the keys to a new driver because when the road to electric mobility gets twisty, you need someone who knows how to accelerate without skidding. Toyota Motor Corporation has named Kenta Kon as its new president and chief executive officer, a key leadership transition as the Japanese giant doubles down on its transformation in the fast-evolving global automotive landscape.
Kon brings deep expertise in automotive innovation, business strategy, and operational leadership to the top job. His appointment signals Toyota’s intent to sharpen focus on accelerating electric mobility, strengthening worldwide operations, and pushing customer-centric breakthroughs in next-generation technologies.
The company is betting on Kon to guide it through the industry’s pivotal shift toward sustainability, digital integration, and smarter mobility solutions. Key priorities under his watch include ramping up electric and hybrid lineups, expanding global market reach, driving cutting-edge automotive R&D, tightening supply-chain efficiency, and scaling connected and intelligent vehicle ecosystems.
This move comes at a time when legacy automakers face intense pressure to balance heritage strengths with aggressive electrification timelines and software-defined vehicle demands. Toyota aims to reinforce its position as a leader in sustainable, reliable, and future-ready mobility while navigating competitive challenges from both traditional rivals and new-age EV players.
For a brand that’s long defined durability and innovation, Kon’s elevation isn’t just a title change, it’s Toyota flooring it toward the next lap, ready to turn today’s tech talk into tomorrow’s showroom reality.
