iWorld
Disney+ captures 1.2 million Nordic homes in 12 months
NEW DELHI: Netflix and Disney+ have been massive hits in the Nordic market, attracting half of more than three million additional streaming subscriptions purchased in the last 12 months, as revealed by a recent Mediavision report. Disney+ alone has been subscribed by close to 1.2 million Nordic households, rendering a household penetration of 10 per cent in the region.
The rapid growth of Disney+ has outperformed all other competitors thus far, and the service has immediately climbed up the Nordic top-5 list – joining Netflix, Viaplay, HBO Nordic and C More.
Local Nordic streaming actors have also grown substantially, with approximately 1.5 million added subscriptions collectively. Each Nordic country has at least one local streaming service. In total, these homegrown services now amass more than 5.6 million subscriptions.
The biggest player is Viaplay, partly explained by it being available in all four Nordic countries. Among the strictly domestic services, TV2 Play in Denmark is the largest, followed by TV2 Sumo in Norway.
Nordic households have also increased their spend on paid streaming. This entails that a paying streaming household now spent approximately 19 euros per month for an average of 2.1 services in fall of 2020. This represents an increase in spending of approximately 10 per cent in one year.
The Nordic market today boasts of 13.6 million subscriptions in total.
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
