MAM
AV Organics Pvt. Ltd. appoints Sonam Pama as head of marketing for Evocus
Mumbai: AV Organics Pvt Ltd, the parent company of Evocus, is delighted to announce the appointment of Sonam Pama as the new head of marketing. Sonam brings with her a wealth of experience and a proven track record in the marketing industry, making her an invaluable addition to the Evocus team.
Sonam Pama joins AV Organics with over 10 years of experience in strategic marketing, brand management, and digital marketing. She has previously worked with several renowned brands, where she demonstrated exceptional leadership and a keen understanding of consumer dynamics. Before joining AV Organics, she was associated with Vodafone, Eatigo, EigenRisk Inc. and Lemme Be.
Sonam Pama’s appointment comes at a time when the country is increasingly focused on sports, fitness, and wellness. With several major sporting events happening and scheduled for this year and the coming years, her expertise will be crucial in leveraging these trends. Her role will be pivotal in aligning Evocus’s marketing strategies with the nation’s growing interest in health and fitness, ensuring the brand remains at the forefront of the industry.
Commenting on her new role, Sonam Pama said, “I am thrilled to join AV Organics and lead the marketing efforts for Evocus. The brand’s commitment to innovation and sustainability aligns perfectly with my own values. I look forward to working with the team to further strengthen Evocus’s market presence and engage with our consumers in meaningful ways.”
AV Organics Pvt Ltd founder and managing director Aakash Vaghela expressed his excitement about Sonam’s appointment. “We are excited to welcome Sonam Pama to the AV Organics family. Her extensive experience and innovative approach to marketing will be instrumental in driving Evocus’s growth and success. We believe her leadership will bring a fresh perspective to our marketing strategies and help us achieve new milestones.”
With Sonam Pama at the helm of the marketing team, Evocus is poised to continue its journey of growth and excellence, delivering superior products and services to its customers.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
