MAM
Mindshare names Adam Gerhart as global CEO
NEW DELHI: GroupM has elevated Adam Gerhart as Mindshare global CEO, effective January 2021. He brings to the role global experience with multinational brands, including a deep expertise in building innovative partnership models and new ways of leveraging media to solve business challenges. Gerhart , who will serve on GroupM’s global leadership team (GLT), also maintains his Mindshare US CEO role until a successor is named.
As global CEO, Gerhart’s remit includes the strategy and operations of the award-winning global agency network that spans across 86 countries, and the professional development of the agency’s nearly 10,000 colleagues. With a strong belief in media as a business driver for brands, Gerhart’s vision elevates the strategic role media can play in creating purpose and growth. That vision also encompasses data and insights that influence broader brand opportunities like product development, sales and marketing, among others.
“Adam has an unrelenting commitment to clients and to team Mindshare,” GroupM global CEO Christian Juhl said. “He brings a strategic business sense combined with a commitment to clients and culture. Adam has always played a pivotal role in Mindshare and our clients' success around the world, which makes him the perfect fit to now lead the agency into a new era globally.”
Mindshare manages $24 billion in media investment billings globally (COMvergence, 2019). This year, Mindshare topped COMvergence’s global new business barometer for the first half of 2020, with GroupM also taking the number one spot for global media agency group.
“One of this agency's greatest strengths has long been its connected global network. The opportunity to lead this incredible group of people leaves me without words to describe my pride and excitement," said Gerhart. "Media strategy is often defined narrowly yet its dynamism and creativity can impact the trajectory of a company's business success. As we work to bring ‘Provocation with Purpose’ to life, we'll demonstrate how media can solve brand challenges, as well as have a positive impact on the world."
Previously, Gerhart served as CEO of Mindshare US, where he led media innovations in areas such as neuroscience (the first in-house NeuroLab of its kind for a media agency), investment (the first Inclusion private marketplace series for a US media agency, including LGBTQ and Black voices and publishers), voice commerce, audio strategies, and more.
In the last 18 months, Mindshare has been honoured with Ad Age’s Agency A-List, MediaPost’s Media Agency of the Year, WARC 100’s Top Agency Network, Cannes Lions’ Media Network of the Year and the leading winner in the MMA’s SMARTIES X Awards.
Gerhart joined Mindshare in 2003 and quickly rose through its ranks, becoming US CEO in 2016. Over the years, he’s helped build and grow the agency’s client portfolio across a range of global brands. Early in his Mindshare tenure, he was a founding member of Mindshare’s US communications planning group, a specialist team dedicated to bringing multi-disciplinary thinking to clients’ communications needs.
He’s been an active member of The International Advertising Association and previously on the boards of the Mobile Marketing Association (MMA) in Europe and think in the US. Gerhart was also honoured as one of The Internationalist’s 2016 Agency Innovators for his forward-thinking global achievements.
Brands
Oyo parent Prism appoints former Sebi chief Ajay Tyagi to Board
Former market regulator joins Prism to strengthen governance for IPO
NEW DELHI: Prism, the parent entity of Oyo, has appointed former Sebi chairman Ajay Tyagi as an independent director, as the hospitality firm gears up for its planned Rs 6,650 crore initial public offering (IPO).
Tyagi, a 1984-batch IAS officer, served as chairman of the Securities and Exchange Board of India (SEBI) from 2017 to 2022. His appointment is aimed at strengthening the company’s governance framework and providing strategic oversight as it moves closer to a public listing.
He joins a high-profile board that already includes several prominent names from global business and policy circles. These include Troy Matthew Alstead, former CFO and group president of Starbucks; Aditya Ghosh, co-founder of Akasa Air; Deepa Malik, paralympic athlete and Padma Shri awardee; William Steve Albrecht, professor of accountancy at Utah State University; and Bejul Somaia, partner at Lightspeed Venture Partners.
Prism founder Ritesh Agarwal, said Tyagi’s experience in capital markets regulation and public-institution stewardship will be critical as the company scales operations and enhances long-term accountability.
The company recently filed preliminary papers with Sebi to raise Rs 6,650 crore through a confidential route. Market sources estimate its valuation will be in the range of $7 billion to $8 billion.
Over the course of his career, Tyagi has held senior roles in the ministry of finance, where he oversaw investment policy and financial-sector reforms. His induction to the Prism board signals a renewed focus on aligning the company’s internal standards with the stringent requirements of public markets as it advances toward its IPO.
