MAM
India’s Leading Ed-Tech firm Talentedge Awards its PR mandate to Kaizzen
India: Kaizzen, India’s leading independent Public Relations and Digital Agency has won the PR mandate for the Ed-Tech firm Talentedge, the pioneers of ‘Live & Interactive’ digital learning in India. The mandate encompasses providing strategic communications support to Talentedge, covering corporate reputation management, brand visibility, and crisis management.
On Kaizzen’s appointment, Aditya Malik, CEO, and MD, Talentedge said, “We are pleased to appoint Kaizzen as our Public Relations Consultancy to communicate our vision and spearhead Talentedge in the arena of online education. We are confident that the team’s experience in managing similar mandates for other industry bodies and clients in the education, start-ups and ed-tech space helps them understand the technicalities of this sector and accordingly customize a communications strategy for us. We look forward to a fruitful association with team Kaizzen.”
The Ed-Tech firm offers digital courses through live classroom sessions giving students a chance to interact with renowned faculty as well as with each other during the classes. The brand’s distinct interactive technology solutions, cloud campus, world-class learning pedagogy, social collaborative learning, assessment, and analytics allow students to get an unparalleled learning experience, anytime and anywhere. Talentedge also enables working professionals to achieve what they aim for and open up various avenues.
Commenting on the development, Mr. Vineet Handa, CEO, Kaizzen, added, “We are thankful to the management team at Talentedge for placing their trust in Kaizzen. We are excited about the opportunity to execute innovative, disruptive and high-impact PR campaigns that positively impact the business. Over the past twelve years, Kaizzen has established itself as a leading multi-practice and full-service PR and Digital Media Agency. Education and Ed-Tech is one of our strongest practice areas, and we are confident we will be able to grow the brand further.”
With the current win with Talentedge, Kaizzen’s diverse portfolio of clients in the education sector has expanded. It already includes brands such as FICCI Arise, Education in Ireland, Sommet Education, Jaipuria Group of Educational Institutions, Heritage Schools, IDP Education, Speech and Debate India, Samarthya Teachers Training Research of Academy (STTAR) among others. Kaizzen has recently been ranked as the 7th Fastest-Growing PR Agency globally in the Provoke Global PR Agency Rankings and awarded ‘Specialist Consultancy of the Year’ at IPRCCA 2019.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
