MAM
Barco’s New ECO-labelled Products Support Environmental Priorities and Ecological Balance
Barco, a global leader in professional visualization and collaboration technology, has developed the innovative and transparent ecoscoring, a comprehensive way to measure the environmental impact of products, for a sustainable ecosystem. The comprehensive scoring scale covers different types of products – from medium-sized projectors to large LED walls, servers and medical displays and prioritises environmental sustainability and a healthy ecosystem for technology solutions.
Barco values transparency and as we know that in today’s time, there is no all-round scoring scale available that could cover different products lines – from medium-sized projectors to large LED walls, servers and medical displays. This is why the company has come up with an objective tool which can grade the products line of Barco according to their ecodesign performance which will give the overview on environmental performance and encourages developers in Barco to make sustainable choices.
According to Rajiv Bhalla, Managing Director, Barco India, “At Barco, sustainability is an integral part of our business strategy aimed at 'enabling bright outcomes'. We focus on helping our people and communities, along with safeguarding the planet. Barco ecoscoring is an innovative method to provide transparent information to our consumers. It also enables our developers to mitigate the environmental impact at every stage of the design process. By 2023, we aim to ensure that 70% of our hardware revenues come from products with the Barco ECO label, and 75% of the products we launch feature this label.”
The ‘Barco ECO label’ mark is offered to the products that are at the top of the ranking and it allows evaluating the ecological footprint of its products in a quantifiable manner to be excelling as per the industry benchmark and must be energy efficient. Barco has already shipped the first products with this label, including the 6MP diagnostic display, some ClickShare solutions and the Series 4 Projectors.
The all new Eco Labelled products encourages developers to make sustainable choices. The framework enables customers to validate a product’s ecoscoring, which is externally validated against the ISO 14021 standard.
Barco’s ecoscoring system is fully integrated into the product design process, with sustainable choices aimed at attaining a high ecoscore being incorporated at the beginning of the design phase. Throughout the development process, the R&D segment incorporates ecodesign in its decision-making process and continuously improves the sustainability ratio of Barco products.
The ecoscoring tool focuses on 4 domains that have the highest impact on the product environmental footprints.
Energy: It increases the efficiency and transforms electrical energy into the product’s intended functions like standby, normal mode, and off mode.
Materials: It reduces the use of (potentially) hazardous substances that are currently restricted or may be restricted in the future, promoting the use of materials that are more environmentally friendly.
Packaging & Logistics: The method optimizes packaging design to reduce logistic footprint and the amount of material used, improving the potential to use and recycle the packaging material afterwards.
End-of-life: The process improves material efficiency, ensuring that the product does not become early waste, and reduces the impact at end of life. It further reduces the amount of non-recyclable materials.
For each domain, a score is calculated assessing the product on several relevant topics including regulatory evolutions, industry and peer benchmarks, customer demands and voluntary ecolabels. To match the industrial benchmark, ‘Barco ECO label’ is reserved for products that excel in at least two of the domains, keeping performance as the prime priority to reach the industry standards.
Products which are assigned with the Barco ECO label offer tremendous value to customers. These products typically have a lower TCO (Total cost of ownership) when it comes to energy efficiency and longevity. Furthermore, they are designed to ensure modularity, upgradability and connectivity, and re-use and recyclability.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
