MAM
Livpure introduces smart RO water purifier to tackle water scarcity
NEW DELHI: The World Wildlife Fund terms water scarcity as a threat to 1.1 billion lives around the globe, and the UN too has urged governments to undertake actionable change in this regardDoing its bit to tackle this pressing problem, Livpure has introduced the world's first smart RO purifier that saves up to 20,000 liters of water every year. Launched under the ‘Water Saviours’ digital campaign, the product aims at putting an end to water wastage caused by regular RO purifiers.
The ad campaign is aligned with the brand’s commitment to saving the environment and building a safer, sustainable world for future generations. In the past too, Livpure has undertaken initiatives to make people aware of the problem of water scarcity that affects millions of lives worldwide.
Livpure CEO Pritesh Talwar said, “Water scarcity is one of the biggest problems in today’s world and births other overarching issues. Many children miss out on education, as they have to walk miles to get potable water. On the other hand, there are water purifiers that waste litres of water daily. Our latest innovation, Zinger and Platino+ Copper RO is our endeavour to introduce sustainability in water purification systems. We are hopeful that more people will ‘join the movement,’ gradually contributing towards building a better planet with conscious choices.”
Livpure focuses on water treatment and water management solutions for households and corporates in India to help prevent water wastage and the spread of air and water-borne diseases. The brand’s latest ROs deliver 70 per cent water recovery against 25 to 30 per cent recovery available from the existing ROs.
MAM
JBCN Education appoints The Other Circle for PR mandate
Mumbai agency to lead communications for progressive K–12 group.
MUMBAI: JBCN Education just circled in a fresh voice because when your classrooms already think outside the box, the next logical step is to get the story out of the classroom. JBCN Education has appointed Mumbai-based communications agency The Other Circle (TOC) to handle its public relations and strategic communications mandate. The partnership aims to amplify the institution’s distinctive Educreative philosophy, which blends rigorous academics with experiential learning, creativity and values-led development.
TOC will shape JBCN’s narrative through educator-led thought leadership, media engagement and strategic storytelling, fostering deeper conversations with parents, educators and the academic community on modern, meaningful learning.
JBCN Education, senior vice president for marketing Nikhil Sharma said, “Every institution has a unique narrative, one filled with innovative learning, passionate faculty, and the next generation of Changemakers. The Other Circle’s strategic approach and deep familiarity with the education sector make them the right partner to strengthen our brand presence and forge meaningful connections.”
The Other Circle Group of Companies co-founder & CEO Aakanksha Gupta added, “The best communications work happens when the story is already true—you just have to find the right way to tell it. JBCN Education represents a powerful shift in how learning is imagined and delivered in India, and that story is rich: a philosophy that’s lived in the classroom, educators who believe in it, and outcomes that speak for themselves.”
The appointment marks a new phase for JBCN as it seeks to lead national conversations around progressive education, inquiry-based learning and preparing students for an interconnected world.
In an education landscape where the real competition isn’t marks but mindset, JBCN isn’t just teaching kids, it’s teaching the country what forward-thinking learning can look like, and now it’s got a voice loud enough to make sure everyone hears it.
