MAM
Electrolux assigns OMG media mandate in APAC & MEA
NEW DELHI: Global appliance company Electrolux has appointed Omnicom Media Group (OMG) as its media agency of record in APAC and MEA. The appointment sees OMG take on the complete paid media duties (planning, buying and digital) for all of Electrolux’s brands including Electrolux, AEG, Anova, Frigidaire, Westinghouse, Zanussi, and more. In response, OMG has created a bespoke integrated unit that draws talent, tools and technology from the OMG network, to service the business across more than 18 markets in APAC and MEA.
Supported by Omni, OMG’s people-based precision marketing and insights platform, the award-winning network clinched the account by displaying a strategic approach that enables innovative and meaningful end-to-end consumer experiences that deliver better business outcomes. Coupled with its digital and data-led expertise, OMG sealed the regional win with another pivotal factor – the calibre and passion of its diverse pool of talent.
“We’re excited to embark on this new chapter with OMG and I’m confident that their strategic capabilities, best-in-class tools and data-led approach will help Electrolux continue growing our brand proposition, optimising our marketing investments and delivering innovative and meaningful experiences to our customers and the markets we operate in,” said OMG director – marketing and ecommerce APAC & MEA Kevin Levine.
“At OMG, we have always placed the business interests of our clients at the centre of what we do, and with Electrolux, we have created a connected and integrated solution that enables a regional vision for media while maintaining local relevance and execution,” said Tony Harradine, CEO, OMG APAC. “We’re thrilled with the opportunity to partner Electrolux and we look forward in helping them accelerate their growth agenda and vision in APAC and MEA,” he added.
The appointment is effective immediately and the regional business will be serviced out of OMG’s office in Singapore, working with dedicated local teams.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
