MAM
Enrich onboards beauty industry veteran Vivek Bali as CEO
NEW DELHI: Enrich Salon has appointed Vivek Bali of Sephora-fame as its CEO. The beauty industry leader has been brought on board to transform and scale up the business.
Enrich founder Vikram Bhatt said, “We are elated to have Mr Bali join us. In the last two decades, Enrich has pioneered different concepts in the Indian salon industry and created many benchmarks. Given his experience and expertise in the industry, Mr Bali will bring in a fresh perspective to the table and lead our growth plans.”
WestBridge Capital MD Sandeep Singhal said, “We are excited to have Vivek on-board to lead the next phase of growth at Enrich. He brings in rich industry experience and we are confident that his leadership will help significantly strengthen the company and take the business to newer heights.”
Prior to joining Enrich, Bali was the CEO of Sephora India, the global leader in the beauty retail industry. With nearly three decades of experience, he has both global and local experience as a marketing and sales strategist. His professional journey entails brand building, business development and retail experience In India, eastern Europe (CIS), Canada, Middle East and North Africa. Prior to his position at Sephora, Bali has worked in leadership roles at Lakme, Avon, Reliance Retail Ltd, Landmark Group UAE, to name a few.
“I am very excited to join and lead the Enrich team. Enrich has built a very strong brand in beauty services and I am excited to build on the legacy to create a one-stop beauty destination for our customers. In the last six years, India has witnessed a huge growth in demand for all things beauty and we expect it to continue in the years to come – we look forward to serving this market by bringing an immersive experience for beauty enthusiasts,” said Bali.
Currently with 85 outlets and 2,000 team members, Enrich serves more than 1.8 million customers per year. With the backing of WestBridge Capital, Enrich now aims to significantly expand the store footprint and scale up rapidly over the next three to five years.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
