eNews
The subtle changes at Zee Entertainment.
MUMBAI: Almost slowly and steadily Punit Goenka’s Zee 4.0 vision is being executed in India’s leading media and entertainment enterprise. Ofcourse the organisation has been restructured, new lines of reporting come in and new hires have been brought in.
But almost silently, the Zee corporate website has changed as has the email address of Zee executives. From zee.esselgroup.com, it has now been modified to zee.com keeping with the fact that the promoters – the Subhash Chandra family – have only a minority position in Zee Entertainment Enterprises Ltd (Zeel).
The most striking change is the new website developed during the pandemic. With a very international looking design, it far surpasses the look and content of its rivals in the same space. Zee.com covers everything from the company’s mission, vision, policies, its brand identity, leadership, investor information, different business – it is a treasure trove of information.
Compared to its earlier website design, Its current one is almost as different as chalk is from cheese.
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
