MAM
Raho Safe distributes free sanitary pads to Neemka District Jail inmates
NEW DELHI: Raho Safe, the sister concern of India’s leading hygiene and wellness brand, Pee Safe, recently distributed free sanitary pads to over 60 female inmates of Neemka, District Jail Faridabad. The drive was undertaken as a part of the brand’s #HaqSePERIOD campaign which emphasizes on every girl and woman’s right to safe and hygienic periods. Over 144 packets containing around 864 Raho Safe sanitary pads and educational booklets on menstrual hygiene were given to all inmates.
There are nearly 336 million menstruating women in India but only 121 million (roughly 42 per cent) use sanitary napkins. Despite the progress in addressing the taboo against menstruation and access to pads, there is still room for improvement. Pee Safe and its sister concern Raho Safe have been actively campaigning to focus on this aspect through various initiatives such as #HaqSePERIOD.
Pee Safe and Raho Safe founder Vikas Bagaria said, “It was while I was reading an article that I understood that even female inmates across India lack access to sanitary pads. They are also deprived of the amount of water required during menstruation. We have been spreading awareness on removing the stigma against periods. It was time to go a step further and ensure that women and girls have access to menstrual products irrespective of their socio-economic status. We want to be an enabler in removing period poverty from the country. We have started with Neemka District Jail in Faridabad, covering 2 months of their menstrual cycle and a small interactive session on menstruation.”
Raho Safe aims to reach out to as many prisons in Rajasthan and Haryana in the coming months. The brand will be tying up with more prisons going forward. Raho Safe, launched in March 2020, brings in affordable products such as sanitary pads, disinfectants, and hand sanitisers. Raho Safe recently brought on board actor, influencer and entrepreneur Jacqueline Fernandez as its brand ambassador for two years. Raho Safe has been undertaking various campaigns to advocate the cause of personal hygiene and developed goodwill and trust amongst its consumer base.
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
