MAM
Ethinos Digital Marketing names Pavan Kumar as chief data officer
NEW DELHI: Ethinos Digital Marketing (Ethinos) has named Pavan Kumar as its chief data officer.
Real-time analytics, digital strategy and consumer applications specialist Kumar brings in his decade-long experience in analytics, ML/AI, automation and customer life cycle management, along with other expertise in tools, techniques, technology, and delivery processes. He is also a machine learning, deep neural networks and transfer learning enthusiast. Most recently, he served as AVP at ‘Teletext India Limited’, where he worked on building automated insights and ML data pipeline Prior to this, he has worked on real-time, omnichannel engagement automation tools with decisive analytical systems as VP –solutions.
He will oversee the data management strategy at Ethinos. Kumar will align various initiatives, enable data analytics and data science capabilities across to support enforcement and policymaking, whilst also ensuring to support data management excellence to internal data, audits, evaluation and processing as a whole.
Ethinos Digital Marketing JMD Brijesh Munyal commented, “Data and analytics is the foundation of everything we do and plays a vital role in our success. We are incredibly excited to bring Pavan on board, he brings with him a wealth of experience and hands-on expertise in implementing data strategies. He and our existing expert team together will enable us to transform the perception of the ground through the convergence of data and technology.”
Kumar commented, “I am delighted to be joining Ethinos at this exciting time for the company and internet economy. I am looking forward to use my expertise in data management, analytics, and ML/AI while also enhancing data security.”
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
