iWorld
Tata Play brings Star Plus’ iconic serials
Mumbai: Tata Play announced the launch of yet another sought-after offering – Tata Play Superhit Serials. Seeped in nostalgia, this new value-added service will bring back the shows of the 2000s for the subscribers. Powered by Star Plus, the service will feature the reruns of the channel’s most popular shows that touched the hearts of millions and still hold a strong cult following. The demand for such shows is considerable since they are no longer available on any TV channel.
Tata Play Superhit Serials promises a captivating lineup of content that reigned supreme in that decade. Featuring strong-willed female protagonists and complex family dynamics, such as ‘Kahaani Ghar Ghar Kii’, ‘Kasautii Zindagi Kay’, ‘Kumkum – Ek Pyara Sa Bandhan’, ‘Kaahin Kissii Roz’, as well as period dramas with rich collection of characters and stories like ‘Hatim’, ‘Dharti Ka Veer Yodha Prithviraj Chauhan’, and the must-watch romance drama ‘Navya’, the service will bring back the best of Star Plus shows from the 2000s.
Commenting on the launch, Tata Play’s chief commercial and content officer Pallavi Puri said, “Our research revealed a significant demand for beloved classic shows. With a sizeable audience reminiscing about iconic properties like Kasautii, Kahaani, etc., we recognised the need to revisit and curate these groundbreaking programs that till date enjoys a strong resonance in the minds of the viewers. We collaborated with Star Plus to revitalize these gems and bring their timeless appeal back to families in the form of Tata Play Superhit Serials.”
“We are thrilled to collaborate with Tata Play to bring back some of Star Plus’ most beloved serials that have left an indelible mark on Indian television. This initiative goes beyond merely reviving classics; it’s about reigniting the excitement and anticipation among our viewers who cherish these timeless stories and characters,” said Disney Star head – distribution and International Gurjeev Singh Kapoor. “Audiences, across generations, can fully immerse themselves in these shows, which still resonate today, through a seamless, ad-free viewing experience. Our commitment to delivering high-quality entertainment that resonates with viewers and stands the test of time remains at the core of everything we do,” he added.
The reruns will feature popular actors such as Sakshi Tanwar, Shweta Tiwari, Ronit Roy, Urvashi Dholakia, Cezanne Khan, Ali Asgar, Rupali Ganguli, Haussain Kuwajerwala, Juhi Parmar, Sudha Chandran, Hiten Tejwani, Kiku Sharda, Anita Hassanandani, Eijaz Khan, Iqbal Khan and many more. Iconic characters like Prerna, Parvati, Komolika, Mr. Bajaj, Anurag Basu will return to Indian homes through this special offering. Tata Play subscribers can access these shows ad-free for a nominal fee of Rs 2 per day.
Tata Play serials join Tata Play’s range of over 45 entertainment and infotainment Platform Services suitable across age groups and providing content across genres like Entertainment, Kids, Learn, Regional, Devotion and much more. For more information, log onto Choose Tata Play (formerly Tata Sky) DTH Services in India | Tata Play
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
