Brands
French brand ZOOOK launches Explode 111, a new multimedia 2.1 speaker system
Just days after introducing premium-quality tower speaker Tornado 101, French pioneering lifestyle brand ZOOOK has now launched a new multimedia 2.1 speaker system in India. Called ZOOOK Explode 111 BT, the latest Bluetooth 5.0v-enabled Multimedia 2.1 speaker system is an unparalleled combination of perfect sound with perfect design. With Explode 111 45 watts power, you can rest assured of a thumping deep bass sound, thanks to 4” subwoofer with 25w output. The unbeatable sound quality of the Zoook Explode 111 pops through every bit of music that is played. Be it jazz, dance music, your favorite video game, or just a movie, it will deliver the top-quality sound your heart deserves.
The speaker system comes with a fully functional infrared remote control, allowing you to take complete control of your home audio. With a stylish LED display and smooth analog & digital controls, it adds the much needed style statement as well. ZOOOK Explode 111’s glass finish and beautiful looks make the speaker a treat for eyes and further add to the home décor.
The multimedia 2.1 speaker can easily be paired with Bluetooth-enabled devices such as phones, laptops, phones and tablets for a seamless music streaming experience without the hassles of getting entangled in wires. Once a device is connected, the users can simply sync their favourite playlist. The speaker is engineered with perfection to be a standalone entertainment station for a laidback Sunday as one also gets the option to tune in to the favourite radio station with the built-in FM player.
Referring to the new product, Achin Gupta, Country Head-India at ZOOOK said, “We are delighted to launch Explode 111 with 45 watts power, which is enough to get the beats on. The speaker has been designed for the highest acoustic standards to offer an optimal listening experience for all. We are sure that young and vibrant Indians will love our latest offering.”
Designed for maximum portability, the speaker’s multi-input sources give you an all-round experience, whether it is USB Disk, FM Radio, RCA to AUX, or Bluetooth connectivity.
ZOOOK Explode 111 is available on all leading online as well as offline stores. The speaker system is currently available at a price of Rs. 3,199.
Brands
Komerz acquires Glassbox to launch creative commerce model in India
Brand storytelling meets AI-driven distribution as Komerz targets $345bn digital market
MUMBAI: London-headquartered commerce platform Komerz has acquired brand and marketing consultancy Glassbox, creating a single integrated system that blends creativity, distribution, and measurable sales.
The move introduces a new “creative commerce” model, combining AI-powered infrastructure, brand strategy, and performance measurement within one platform. By connecting upper-funnel brand building with lower-funnel conversion and repeat purchases, the combined entity aims to provide brands with a seamless growth engine.
Komerz Global CEO Ramesh Krishnamurthy said, “Creative commerce must operate across the funnel. Contextual content, data-led activation and distribution must function as one accountable growth engine.”
Komerz global COO Siddharth Shankar added, “Creative without distribution is theatre. Distribution without brand equity is discounting. Bringing both together lets brands build equity while driving measurable growth.”
Glassbox, founded in 2021 by Geetanjali Bhattacharji and Anil Nair, works across brand strategy, marketing transformation, and integrated communications. Bhattacharji said the integration reflects how “brand building must evolve from episodic campaigns to always-on, data-informed commerce frameworks.”
Komerz, valued around $330 million, operates across the UK, Europe, Asia, and North America. The acquisition will help multinational corporations manage complex global portfolios while enabling challenger and D2C brands to scale across India’s digital commerce market, projected to reach $345 billion by 2030.
With this deal, Komerz is strengthening its global “creative commerce” footprint, following its recent acquisition of US retail measurement firm Pathformance, and positioning itself at the intersection of creativity, commerce, and technology.
