iWorld
Lionsgate Play says ‘play more browse less’
NEW DELHI: Lionsgate Play has launched its campaign ‘Play More Browse Less’ in India with a quirky digital film featuring actors Tiger Shroff and Ananya Panday. The digital film is developed on the insight that millennials spend too much time today trying to find what to watch and the app, with its curated edgy line-up, looks forward to solving this problem.
The integrated campaign will be extended across impact properties on digital and social media.
The film showcases Tiger Shroff pranking Ananya Panday by drawing a moustache on her face while she is sleeping. Seeing herself on a video camera she gets annoyed and tells Tiger to utilise his time better. Tiger says, “Teri tarah browse karne mein time waste nahi karta, Lionsgate Play app hai mere paas (Unlike you, I don’t waste time browsing. I have Lionsgate Play app).”
Lionsgate South Asia and Networks – emerging markets Asia MD Rohit Jain commented, “Our app launch has received a phenomenal response from Indian viewers. We have been offering curated content from all across the globe to our viewers. We extensively emphasise on edgy content that is easily accessible on our savvy interface. Today the consumer has a plethora of choices but is always struggling as to what to watch next. We have launched our brand campaign basis this insight and bring a promise to our consumer to Play More Browse Less. We are very excited to rope in Tiger Shroff and Ananya Panday and feel they are the right talent to introduce Indian audiences to shows like Normal People, Manhunt: Deadly games, Romulus and No Man’s Land to name a few.”
Tiger Shroff said, “I am really excited to partner with Lionsgate Play, have loved some of the global movies and shows they have made. Very happy to be a part of their India chapter.”
Ananya Panday said, “Normal People is one of the shows that I have been waiting for a while and I am really excited it's finally on Lionsgate Play in India. I am really happy to share some of my favourite shows and movies from my watchlist on Lionsgate Play. Really excited to partner with Lionsgate Play."
iWorld
Tips Music CEO Hari Nair to step down
Girish Taurani and Sushant Dalmia to jointly steer the company as the hunt for a new chief begins
MUMBAI: A leadership shuffle is under way at Tips Music. Hari Nair, the company’s chief executive, will step down on April 30 as the music label begins the search for a successor.
The company said Girish Taurani, executive director, and Sushant Dalmia, chief financial officer, will jointly oversee operations during the transition while the board identifies a permanent replacement.
Nair joined Tips Music in 2023 and set about reshaping the veteran music label into a more digital, data-led enterprise. During his tenure, the company secured licensing and partnership deals with global platforms including Sony Music Publishing and TikTok, while renewing agreements with Warner Music Group.
Drawing on earlier experience in technology and entertainment, including a stint at ByteDance, Nair pushed the organisation towards a performance-driven culture. He built a brand partnerships division and introduced proprietary software systems aimed at strengthening digital distribution and data capabilities.
Kumar Taurani, chairman and managing director, credited Nair with embedding a data-led culture within the company and driving revenue growth in line with shareholder commitments.
In his resignation note, Nair said that after helping transition the label into a modern, digitally focused and process-driven organisation, the time had come to pursue his next leadership challenge.
The leadership change comes as the broader Tips Films group shows signs of financial stabilisation. In the third quarter of FY26 the company reported a net loss of Rs 2.86 crore, narrowing sharply from Rs 14.2 crore in the previous quarter. For the nine months ended December, losses stood at Rs 12.37 crore.
Yet revenue told a more volatile story. Income from operations slid to Rs 4 crore in Q3 FY26 from Rs 56 crore in the preceding quarter, taking total operating income to Rs 4.56 crore.
For a company built on a catalogue of more than 34,000 tracks and decades of Bollywood hits, the next chief will inherit both a digital engine and a volatile music market. The playlist may be familiar, but the next act at Tips Music is only just beginning.
