MAM
Tata Consumers Products strengthens beverage wellness portfolio
New Delhi: Tata Consumer Products is strengthening its wellness portfolio in the packaged beverages category to cater to consumer needs. It has introduced two new products – Tata Tea Tulsi Green and Tata Tea Gold Care, and reformulated its existing Tetley Green Tea with added Vitamin C. These new offerings are developed with beneficial ingredients that are known to help improve the body’s immunity and enhance overall wellness.
Tata Tea, Desh Ki Chai has a rich heritage of over 30 years and is known for catering to the local tastes & preferences in various geographies. The two new product offerings combine the refreshment of everyday tea with the goodness of Indian herbs which are known for their health benefits: Tata Tea Gold Care is infused with a medley of five native ingredients that provide wholesome goodness in every cup and promote wellbeing. It packs the goodness of immunity boosting ingredient tulsi and other native ingredients ginger, cardamom, mulethi and brahmi that not only make for a perfect cup of masala tea but also are known to provide specific health benefits.
Tata Tea Tulsi Green is a blend of green tea and real tulsi leaves. Tulsi is traditionally known to boost immunity and green tea is known for its multiple health benefits. These two were brought together to create a product that tastes and feels good. The blend has been crafted keeping in mind the preference of consumers to use native ingredients along with home-made mixtures in their regular cup of tea. The promise of the brand is ‘Tulsi wali immunity, ab tasty bhi’. This has become even more relevant in current times when consumers are increasingly valuing authentic ingredients in food and beverage products without a compromise on taste.
Tetley, the second largest tea brand globally, has an offering Tetley Green tea, which is the second biggest green tea brand in India. Tetley Green Tea is an excellent source of antioxidants that are known to have various beneficial effects on health. Now, Tetley green teabag range in India has been reformulated with added Vitamin C and is relaunched as Tetley Green Tea Immune. Hence, Tetley Green Tea Immune has all the goodness of antioxidants rich green tea and added vitamin C, which helps support the Immune system. Tetley Green Tea Immune is available in four exciting variants, (Classic, Lemon & Honey, Ginger Mint and Lemon and Mango variant), to ensure rejuvenation in every sip.
Tata Consumer Products president packaged beverages (India, Bangladesh and middle east) Sushant Dash said, "We are enhancing wellness offerings in our beverage portfolio with the launch of two exciting variants in our Tata Tea brand- Tata Tea Gold Care and Tata Tea Tulsi Green and the re-launch of Tetley Green Tea Immune. The pandemic has seen consumers showing a significant preference for trusted health and wellness products. Tata Tea and Tetley are reputed brands in the tea segment and our new offerings will give consumers great quality teas along with the added benefits of these natural ingredients and Vitamin C. Consumers can also buy these variants from the convenience of their homes, through e-commerce platforms. We will continue to invest in our brands and innovate to create quality and distinctive products for our consumers.”
Brands
33 per cent of women believe the salary scale is rigged: Naukri report
Voices @ Work study finds rising calls for equal pay audits and lingering bias
MUMBAI: Progress may be visible in India’s workplaces, but many women still feel the need to tread carefully. A new report by Naukri reveals that one in two women hesitate to disclose marriage or maternity plans during job interviews, worried that such information could influence hiring decisions.
The findings come from the second edition of Naukri’s annual Voices @ Work International Women’s Day report, titled “What Women Professionals Want.” Drawing insights from more than 50,000 women across over 50 industries, the survey sheds light on evolving workplace aspirations alongside the biases that continue to hold women back.
One of the report’s most striking insights is the growing demand for equal pay audits. The share of women calling for regular pay parity checks has climbed to 27 per cent this year, up from 19 per cent a year ago. The demand now stands alongside menstrual leave as the most sought after workplace policy.
Interestingly, the call for pay transparency grows louder higher up the income ladder. Nearly half of women earning between Rs 50 lakh and Rs 1 crore annually say equal pay audits are a priority, suggesting that pay gaps become more visible as women move up the career ladder.
At the same time, confidence and ambition appear to be rising. About 83 per cent of women say they feel encouraged to pursue leadership roles, a significant jump from 66 per cent last year. Cities in southern India appear particularly supportive, with Hyderabad leading the way as 86 per cent of respondents there reported encouragement to step into leadership positions. The education sector recorded the highest sense of encouragement at 87 per cent.
Yet the report also highlights a growing trust deficit around pay equity. Nearly one in three women, or 33 per cent, say they do not believe men and women are paid equally at their workplace. That figure has risen from 25 per cent last year, pointing to widening perceptions of disparity as careers progress.
Bias in hiring and promotions continues to be the biggest hurdle. About 42 per cent of respondents say workplace bias is the main challenge for women from diverse backgrounds. The concern is consistent across major metros, with Chennai and Delhi NCR reporting similar levels.
Reluctance to discuss personal milestones during hiring processes is also widespread. While 34 per cent overall said they hesitate to share marriage or maternity plans in interviews, the anxiety increases with experience. Among professionals with 10 to 15 years of work experience, the figure rises to 40 per cent.
Info Edge group CMO Sumeet Singh, said the data reflects both progress and unfinished work. “Behind every data point in this report is a woman who is ambitious. The fact that 83 per cent feel encouraged to lead is something to celebrate. However, the fact that one in two still hide their marriage or maternity plans in interviews tells us the work is far from done. As India’s leading career platform, it felt not just important but necessary for us to shine a light on these gaps through the second edition of our report,” he said.
The report suggests that while ambition among women professionals is growing, structural changes around pay transparency, fair hiring and supportive policies will be key if workplaces hope to keep pace.
