Brands
Rupa & Co reveals new Playsure athleisure Dry Fit collection
MUMBAI: You are the aura you emanate and you attract or repel those around you depending what you are radiating at a specific moment.
Colours by Rupa, a brand under Rupa & Co, has taken this philosophy quite seriously and is urging young folks to wear their energy through its latest TVC campaign. Titled Wear Your Energy, the ad introduces the Dry Fit athleisure wear collection within the Playsure range. The new line aims to combine comfort, performance, and style for today’s active lifestyles.
Designed for versatility, the Dry Fit collection offers seamless transitions from intense workouts to casual outings. Crafted from advanced polyester and elastane-based materials with strategically placed mesh panels, the range ensures superior stretchability, breathability, and a feather-light feel.
The collection features ergonomically engineered pieces for both men and women, including women’s round neck and polo t-shirts, tank tops, leggings, and cycling shorts. For men, offerings include raglan sleeve t-shirts, polo t-shirts, tank tops, track pants, joggers, and shorts. The vibrant colour palette adds individuality, making each item both functional and stylish.
Rupa & Co director Mukesh Agarwal commented, “The Dry Fit collection blends innovative design with vibrant aesthetics, meeting the evolving needs of today’s dynamic consumers. We are confident it will inspire people to embrace both functionality and leisure with unmatched style.”
The collection is available at leading retail outlets and online platforms, including Amazon, Live Colours, and the Rupa Online Store.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
