MAM
Luxury gets a table at Bangalore’s new Sobé Decor store
MUMBAI: Bangalore just set the table for luxury, and it’s looking absolutely exquisite. Sobé Decor, the coveted name in premium home decor and tableware, has unveiled its latest store in Indiranagar, giving the city’s design aficionados a fresh reason to indulge. Nestled in the iconic Falaknuma building, this upscale destination promises an unparalleled shopping experience, blending elegance with world-class craftsmanship.
Previously an exclusive Noritake showroom, the space has now been reimagined as Sobé Decor, expanding its repertoire to include a handpicked selection of premium brands. From the timeless charm of Chabby Chic to the refined aesthetics of Gloss from Norway, Copacabana, and Christina Oliver, the store offers a symphony of styles that elevate interiors to new heights.
Bangalore, often celebrated for its cosmopolitan tastes, makes for the perfect setting for Sobé Decor’s expansion, says Sobé Decor founder, Nivedita Jegadeesh, further adding, “This city has always embraced a seamless blend of tradition and modernity. With our new store, we aim to provide a space where elegance meets functionality, offering homeowners an opportunity to curate interiors that reflect their unique personality.”
The store is more than just a retail space; it’s a destination designed to inspire. With India’s widest collection of Noritake under one roof, alongside other international luxury brands, it caters to those who appreciate the finer things in life. Whether you’re refreshing your dining space, adding a touch of sophistication to your living room, or seeking statement pieces for a personal retreat, Sobé Decor ensures every home tells a story of refinement and taste.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
