MAM
Infectious Advertising appoints Abrar Nakhuda as head of digital
MUMBAI: Infectious Advertising is gearing up for a digital shake-up, appointing Abrar Nakhuda as head of digital to spearhead innovation and strategy in an ever-evolving landscape. With a track record of crafting impactful brand narratives and data-driven campaigns, Nakhuda is set to lead the agency’s approach to AI-powered marketing, influencer engagement, and content storytelling.
Speaking on his new role, Nakhuda shared, “My focus will be on elevating our clients’ digital presence, integrating the latest digital trends, and ensuring synergy between brands and platforms. From AI-driven workflows to influencer marketing and content innovation, we aim to push creative boundaries and set new industry benchmarks.”
Infectious Advertising co-founders and directors Nisha Singhania and Ramanuj Shastry said, “Abrar’s expertise and energy bring a fresh perspective to our digital division. His vision will help us strengthen our approach and create groundbreaking digital campaigns.”
Bringing years of experience from Digit 9.0, Every Media Technologies, Culture Machine, and Viral Fission, Nakhuda has led successful digital initiatives for NBA, Star India, Pepsi, and Amazon, helping brands build strong online communities and content IPs that resonate with audiences. His expertise lies in merging data insights with creative storytelling, a formula that has delivered measurable impact across industries.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
