MAM
Sujata Dwibedy & Jose Leon assigned leadership roles at dentsu
MUMBAI: Two arrows have left the quiver of dentsu india. The goal is that the duo will enhance the business at the leading Indian agency and drive it into its next phase of growth. Sujata Dwibedy has been named CEO, dentsu x, while Jose Leon has taken on the role of CEO, retail media business. Both executives will report to dentsu, CEO-media for south Asia, Anita Kotwani.
Sujata, who brings 26 years’ experience in strategy, planning, research, buying and innovation, will steer dentsu x towards integrated excellence across media, technology and creative services. her appointment is seen as a key move to forge transformative partnerships and deliver outstanding client outcomes.
Jose, with a strong background in deep tech, commerce and digital consulting – including previous leadership roles at global digital platform companies – will lead the retail media business. his role is expected to enhance dentsu’s retail media offerings by delivering tech-driven, personalised campaigns that combine consultation, implementation and activation at scale.
dentsu, CEO for south Asia, Harsha Razdan said the new appointments reflect dentsu india’s relentless pursuit of excellence and its commitment to staying ahead of industry trends, positioning the network for further innovation and market leadership.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
