MAM
SBI Life joins Paris 2024 Paralympics as gold sponsor
Mumbai: The Paralympic Committee of India announced SBI Life, a life insurance company in India as the gold sponsor for Paris 2024, in New Delhi. SBI Life will act as the official life insurance partner for the Indian Paralympic contingent that is heading to the upcoming Paralympic Games starting on 28 August 2024 in Paris.
The Paralympic Committee & SBI Life have agreed on the sponsorship deal for the upcoming Paris 2024 Paralympic Games and all other Paralympic events for the Paralympic Committee of India in 2024/25.
SBI Life has a strong history of partnering with various Indian & International sporting events over the years. This partnership with SBI Life is part of their endeavor to promote equality, inclusivity, and protection for Indians. SBI Life stands in unison with PCI to promote an inclusive world through para-sports.
SBI Life Insurance chief of brand, corporate communication & CSR, Ravindra Sharma stated, “Our partnership with Paralympics Committee of India (PCI) is a natural extension of our commitment to liberating individuals to pursue their dreams. Our para-athletes have overcome extreme difficulties to represent the nation at a global stage. Para-athletes don’t just compete; they challenge the status quo and inspire us to transcend conventional boundaries. SBI Life’s partnership with PCI is to bring to fore the incredible stories of true grit, resilience and determination of our para-athletes, which can inspire individuals across the board to have the self-belief that they can pursue their passions despite all odds, while simultaneously securing the needs and aspirations of their loved ones.”
He further added, “At SBI Life we continue to delve deeper into its sports strategy with a focus on developing meaningful associations which can raise the bar, both in sports and in life. It’s more than just supporting sports; it’s about empowering people to achieve their extraordinary potential, while simultaneously ensuring familial responsibilities. Thus, our partnerships are a true tribute to the spirit of “Apne Liye, Apno Ke Liye.”
Paralympic Committee of India president Devendra Jhajharia expressed his gratitude towards SBI Life for their partnership for Paris Paralympics 2024. He said, “As the Indian Paralympic contingent is getting ready to better their Tokyo results, it is incredible to see the corporate support coming our way. Our athletes had a great run at Tokyo with 19 medals across disciplines, we’re hoping the contingent will gun for glory and try to outdo the Tokyo performance in Paris. We are delighted to have partnered with SBI Life who are one of India’s top Insurance brands. We would like to welcome them on board to celebrate and cheer our Indian heroes on their quest to conquer Paris.”
With the signing of SBI Life, the Paralympic Committee of India continues to strengthen its unwavering commitment to creating an inclusive world for our Indian para heroes.
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
