Ad Campaigns
Crompton launches ‘TechWithHeart’—Smart, energy-efficient solutions for all
MUMBAI: Crompton Greaves Consumer Electricals Ltd. has once again raised the bar for smart, energy-efficient living. The company introduced ‘TechWithHeart’, an initiative designed to deliver cutting-edge, consumer-first electrical solutions. The launch aligns with Crompton’s philosophy of ‘Innovation that Listens, Tech that Cares’, reflecting its relentless pursuit of performance, energy efficiency, and durability in consumer electricals.
With this move, Crompton reinforced its mission of blending technology with real-world usability. The innovations under ‘TechWithHeart’ are indigenously developed and tailored to improve everyday life. Whether it’s fans that cut energy bills, pumps that ensure seamless water flow, or next-gen appliances that elevate home comfort, Crompton has kept consumers at the centre of every product.
At a press event held at its brand-new Mumbai headquarters, Crompton’s leadership team showcased its latest innovations under #TechWithHeart:
1 Tech that truly matters: Solutions focused on energy efficiency, convenience, and intelligent home integration.
2 Consumer-first approach: Each innovation is built upon deep consumer insights, making life smarter and simpler.
3 Strategic R&D investments: Crompton has scaled its research efforts, with over 200 dedicated R&D professionals driving market leadership.
4 Made in India, built for the world: With locally sourced components and robust supply chains, Crompton champions indigenous innovation.
Crompton is a fan industry leader, selling one every two seconds—over two crore units in FY24. Now, it has introduced two revolutionary platforms:
Nucleus Platform: A homegrown BLDC technology, delivering high efficiency, reliability, and smart connectivity. The result? More savings, more performance, and more durability, rigorously tested across diverse operating conditions.
Xtech Platform: Reinventing induction fan technology, Xtech enhances energy efficiency and product longevity. Fully developed in India, this innovation underscores Crompton’s industry dominance with a robust local supply chain.
Crompton continues its reign in the water pumps sector, addressing growing urban and rural needs. The company introduced:
1 Star-rated pumps: A lineup of 190+ BEE-certified energy-efficient pumps ensuring high flow rates with lower power consumption.
2 Solar pumps: A sustainable leap forward—5,000+ solar units deployed in the first year alone, in sync with government initiatives like PM-KUSUM.
Crompton Greaves Consumer Electricals Ltd. MD & CEO Promeet Ghosh summed it up best, “At Crompton, we are shaping the future of consumer electricals with consumer-centric innovation at our core. We continue to introduce advanced solutions that seamlessly integrate technology, performance and are designed to meet the evolving consumer needs, while emphasising durability and easy reparability of our products. Our latest innovations bring in efficiency in induction and BLDC fan technologies, providing smart solutions that are future forward. Sustainability is at the heart of the next-generation technology platforms that are being introduced as part of our ‘TechWithHeart’ innovations.”
With ‘TechWithHeart’, Crompton has reaffirmed its commitment to delivering smarter, greener, and consumer-friendly electrical solutions. The future of Indian homes has never looked brighter—or more efficient!
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
