Brands
CS Tech AI: The right way to rebrand a technology solutions provider
MUMBAI: You are a technology solutions provider. Your company and the solutions you provide are well known to those involved in the automotive, architecture/engineering, transportation, telecom, water management, energy and geospatial engineering spaces. And to top it all your company name is Ceinsys Tech. And most people find the name strange and difficult to pronounce. Especially in the domestic sector; internationally, things are good as the name looks fancy enough for a tech firm.
So what you do?
Do you run a campaign telling customers the right way to pronounce the company’s name? Or do you totally change your moniker? Or do you take the tack that Rs 250 crore plus turnover Ceinsys Tech India operations managing director Kaushik Khona did?
What Kaushik and team did is they took the C and the S from the name and removed the redundant “einsy.” So they were left with CS Tech. Well, to everyone that looked like a great change , but they also wanted to make the brand look edgy and very design-driven like many a tech company takes the effort to look (remember Apple and its classy designer look in everything it does).
In line with its strategy to grow globally and be seen as a cutting edge global technology company which is adding dollops of artificial intelligence into its solutions and processes, a decision was taken to add the words AI next to the logo as a suffix. This change, for the company, marked a strategic shift to underscore its focus on artificial intelligence (AI) and its role in driving technological innovation.
“The move comes as Ceinsys positions itself for a future shaped by AI-driven solutions. The addition of “.ai” to the new rebranding reflects the company’s roadmap to integrate newer technologies including AI into the geospatial and technology solutions that enable smart infrastructure and utility development,” said the company.
Hence the name of the company was changed to CS Tech AI.
Said Khona: “The rebranding of Ceinsys into CS Tech with inclusion of suffix ‘.ai’ is more than just a rebranding exercise—it represents our focus on the adoption of advanced technology into providing of solutions to our esteemed clients. AI is becoming the backbone of smart solutions, and this rebranding reinforces our commitment to innovation and relevance in a rapidly evolving landscape. It also allows us to communicate our vision more clearly and differentiate ourselves in the market.”
A decision was taken to maintain the icon next to the logo as well as the tagline “Enhancing possibilities” as both only reinforced the high-tech look for the branding.
The corporate name Ceinsys Tech Ltd was maintained with only the URL being changed to www. cstech.ai from www.ceinsys.com
Brands
Ola Electric announces Champion Mahotsav with Rs 10,000 benefits
Three-day offer across scooters and motorcycles celebrates India’s T20 World Cup win
BENGALURU: Ola Electric has announced #ChampionMahotsav, a three-day nationwide celebration offering benefits worth Rs 10,000 across its vehicle portfolio, following India’s historic third ICC Men’s T20 World Cup victory.
During the limited-period celebration, customers can avail benefits worth Rs 10,000 on any Ola scooter or Roadster motorcycle, extending the festive mood among fans after the national triumph.
An Ola Electric spokesperson said the initiative builds on the strong response received during the company’s earlier Match Mahotsav campaign held during the tournament final.
“Our Match Mahotsav during the T20 World Cup Final received an incredible response from fans across the country. To celebrate India’s historic third T20 World Cup victory, we are extending the celebrations for three more days with #ChampionMahotsav, offering benefits worth Rs 10,000 on any Ola vehicle,” the spokesperson said.
Ola Electric currently offers a broad portfolio of Gen 3 S1 scooters and Roadster X motorcycles.
The premium Gen 3 S1 range includes the Ola S1 Pro+ in 5.2kWh and 4kWh configurations, and the Ola S1 Pro in 4kWh and 3kWh options, priced at Rs 1,85,338, Rs 1,65,338, Rs 1,39,999 and Rs 1,19,999 respectively.
In the mass segment, the company offers the Ola S1 X+ with a 4kWh battery, along with the Ola S1 X in 2kWh, 3kWh and 4kWh configurations, priced at Rs 1,14,999, Rs 77,999, Rs 93,999 and Rs 1,09,999 respectively.
Ola’s motorcycle line-up includes the Ola Roadster X+ in 4.5kWh and 9.1kWh configurations priced at Rs 1,04,999 and Rs 1,84,999. The Ola Roadster X is available in 2.5kWh, 3.5kWh and 4.5kWh options, priced at Rs 74,999, Rs 87,999 and Rs 94,999 respectively.
With #ChampionMahotsav, the company aims to ride the celebratory wave across the country while encouraging more consumers to switch to electric mobility.
