Brands
Rowa’s Jewels launch its #SistersAreJewels collection
Mumbai: Rowa’s Jewels has launched its exclusive Raksha Bandhan collection, ‘#SistersAreJewels.’ This collection celebrates the unique bond between siblings with a range of jewelry designed to honor every type of sister. Recognising that each sister is a gem in her own way, Rowa’s Jewels offers a diverse selection to suit various styles and personalities, ensuring there’s a perfect piece for everyone. From elegant designs for the classic sister to bold pieces for the adventurous, the collection reflects the multifaceted nature of sisterhood. Just as jewels have their own beauty and significance, so do sisters, who bring their unique light into our lives. With #SistersAreJewels, Rowa’s Jewels invites you to celebrate your sister’s individuality and the priceless bond you share with a gift that shines as brightly as she does.
Rowa’s Jewels founder Rituu B Jhaveri commented, “Each piece in this exclusive line has been meticulously crafted to honor the irreplaceable bond shared with sisters. From elegant classics to bold statement pieces, our designs capture the unique beauty of every sister, celebrating their individual styles and the priceless role they play in our lives.”
Here are some jewellery pieces from the collection:-
● For the diva sister the tri-color rose harmony diamond earrings are an impeccable choice. Featuring a unique triple hoop design with intricate diamond detailing, these earrings evoke the layered beauty of rose petals. This design symbolizes growth and transformation. The tri-color scheme adds a touch of versatility, allowing these earrings to complement any outfit, from a glamorous evening gown to a chic daytime ensemble.
● For the sophisticated sister, the three-line brilliance diamond minimalist bracelet is the ideal gift. Inspired by simplicity and refined design, this bracelet features three delicate gold lines, each adorned with perfectly spaced diamonds. The clean lines and understated luxury of this piece symbolize balance and harmony, embodying the essence of minimalist beauty. Each diamond captures a moment of brilliance, set in a sleek and modern fashion. This bracelet is perfect for a sister who values sophisticated charm.
● For the experimental sister, the Russian emerald majestic ring is the perfect choice. Inspired by the opulent and intricate designs of Russian imperial jewellery, this ring features a stunning central emerald that evokes the lush forests and rich heritage of Russia. Set in a luxurious gold band, the ring reflects the grandeur of the czarist era. The central gem is surrounded by a delicate array of smaller emeralds and diamonds, showcasing the ornate craftsmanship reminiscent of Russian royal treasures. This ring embodies the majestic beauty of Russian aristocracy, making it an ideal piece for a sister who loves to explore bold and unique designs
● For the simple sister, the stylish simplicity minimalist diamond bracelet is a great pick. Featuring a blend of geometric shapes and sparkling diamonds, this gold bangle embodies a refined and understated style. Its clean lines and subtle sparkle offer just the right amount of class without being overwhelming. This versatile bracelet enhances any outfit with a touch of brilliance, making it an ideal accessory for someone who values simplicity. Its design reflects her appreciation for elegance that speaks softly yet stands out with grace.
Rowa’s Jewels take pride in offering not just jewellery, but treasures that resonate with the individuality and significance of each sister. As Raksha Bandhan approaches, let these jewellery designs be your go-to choice for celebrating the extraordinary bond you share with your sister.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
