iWorld
Airtel and Apple join hands to offer exclusive TV+ and Music perks
MUMBAI: Bharti Airtel has locked in an exclusive partnership with Apple, making Apple TV+ and Apple Music available for its home wifi and postpaid customers. The deal unlocks premium entertainment benefits for Airtel users, giving them access to Apple’s acclaimed content across multiple platforms.
Airtel’s new offer ensures that home wifi users on plans starting at Rs 999 can enjoy Apple TV+, streaming on multiple devices without restrictions. Meanwhile, postpaid customers on plans above Rs 999 gain access to Apple TV+ and six months of free Apple Music—a major win for music and entertainment lovers.
Bharti Airtel CMO & CEO – connected homes Siddharth Sharma highlighted the significance of this collaboration, “We are excited to join hands with Apple and bring their premium video and music content exclusively to Airtel users. This partnership is a game-changer, offering millions of our home wifi and Postpaid customers access to Apple’s world-class entertainment catalogue. We believe this will redefine how our customers consume content.”
Apple India director – content and services Shalini Poddar echoed this enthusiasm, “Partnering with Airtel allows us to expand access to Apple TV+ and Apple Music to millions of users. Our goal is to make award-winning stories, music, and entertainment accessible to all, and this collaboration takes us one step closer to that vision.”
Airtel subscribers can now binge on Apple TV+ originals, including hits like Ted Lasso, Severance, The Morning Show, Slow Horses, Silo, Shrinking, and Disclaimer. Upcoming releases such as Wolfs and The Gorge will also be available. Meanwhile, Apple Music users will experience an ad-free music catalogue, featuring expertly curated playlists, live artist interviews, and exclusive features like spatial audio and Apple Music sing.
Airtel’s home wifi plans (Rs 999, Rs 1,099, Rs 1,599, and Rs 3,999) offer not just Apple TV+, but also streaming perks across platforms like Amazon Prime, Netflix, Zee5, and JioHotstar. The blazing-fast speeds of up to 1 gbps ensure an uninterrupted viewing and listening experience.
Postpaid users on Rs 999, Rs 1,199, Rs 1,399, and Rs 1,749 plans can enjoy increasing data limits, multiple SIM add-ons, and access to a bundle of 20+ OTT services along with Apple TV+ and Apple Music.
With Apple TV+ and Apple Music now exclusively bundled with Airtel, the telecom giant has upped the ante in India’s digital entertainment space. As content consumption continues to surge, Airtel is ensuring its users are at the forefront of the streaming revolution.
iWorld
Amazon MX Player launches free micro-drama destination Fatafat
New platform offers serialized short-form stories with Munawar Faruqui campaign.
MUMBAI: Amazon MX Player just made micro-dramas free because the only thing shorter than the episodes is now the price tag (zero). Amazon MX Player has launched Fatafat, India’s first completely free premium micro-drama destination, giving mobile-first audiences access to fast-paced, serialized short-form stories without any paywall. Designed for quick viewing bursts, Fatafat features a growing catalogue of romance, drama, thriller and youth-led narratives in bite-sized episodes that are instantly bingeable. Unlike most micro-drama platforms that charge for access, Fatafat removes the barrier entirely, expanding the format’s reach across India.
The launch is supported by a humorous digital campaign fronted by comedian-actor Munawar Faruqui. The spots playfully highlight how small spends on paid micro-drama apps could be better used elsewhere, positioning Fatafat as the smarter, no-cost choice for engaging entertainment.
Amazon MX Player head Karan Bedi said, “Our vision has always been to make premium entertainment accessible to everyone, free of cost. With Fatafat, we are extending that promise to the rapidly growing micro-drama category quick, engaging and mobile-first while remaining completely free for viewers across India.”
Amazon MX Player head of content Amogh Dusad added, “Micro-dramas open up exciting creative possibilities for storytelling. With Fatafat, we are building a diverse slate of serialized stories across genres while keeping the experience fast, engaging and accessible to viewers everywhere.”
Munawar Faruqui said, “Today’s entertainment landscape is defined by content that is fast, engaging, and instantly accessible. Shooting for the campaign was a thoroughly enjoyable experience, especially as the scenarios felt incredibly authentic and relatable.”
Fatafat will continue to expand its library with several new titles in the coming months. The destination is available to stream for free on the Amazon MX Player mobile app.
In a country where attention spans are shrinking faster than episode lengths, Amazon MX Player isn’t just joining the micro-drama party,it’s throwing the doors wide open and telling everyone the snacks (and stories) are on the house.
