MAM
Kushal Sanghvi joins icubeswire as chief revenue officer to drive growth
MUMBAI : icubeswire a Adtech company with a strong presence across Sea and Mena, has appointed its new chief revenue officer (CRO) Kushal Sanghvi. With extensive experience in digital marketing, business strategy, and technology-driven growth, he will spearhead revenue expansion, strengthen partnerships, and enhance the company’s position in the global advertising landscape.
Expressing enthusiasm for the new role, Sanghvi shared, “The digital marketing ecosystem is evolving rapidly, and icubeswire is at the forefront of this transformation. I look forward to driving strategic growth, collaborating with brands, agencies, and tech platforms, and delivering innovative solutions in the ever-changing Adtech space.”
Beyond this role, Sanghvi has been actively shaping the industry through multiple leadership positions. At Adtech India he was a board member helping to foster emerging technologies and talent in digital marketing. Additionally, at NITI Aayog he was an education mentor, driving digital-first skill development for young entrepreneurs. He also contributed at I-COM Global (India) as the vice chairman, promoting data-driven marketing, and at Appriffy-Digital IT Hub as a director, supporting startups through tech innovation and investment.
With a deep understanding of digital strategy, online advertising, and integrated marketing, Sanghvi is set to make a significant impact at icubeswire, propelling the company towards its next phase of innovation and growth.
MAM
JBCN Education appoints The Other Circle for PR mandate
Mumbai agency to lead communications for progressive K–12 group.
MUMBAI: JBCN Education just circled in a fresh voice because when your classrooms already think outside the box, the next logical step is to get the story out of the classroom. JBCN Education has appointed Mumbai-based communications agency The Other Circle (TOC) to handle its public relations and strategic communications mandate. The partnership aims to amplify the institution’s distinctive Educreative philosophy, which blends rigorous academics with experiential learning, creativity and values-led development.
TOC will shape JBCN’s narrative through educator-led thought leadership, media engagement and strategic storytelling, fostering deeper conversations with parents, educators and the academic community on modern, meaningful learning.
JBCN Education, senior vice president for marketing Nikhil Sharma said, “Every institution has a unique narrative, one filled with innovative learning, passionate faculty, and the next generation of Changemakers. The Other Circle’s strategic approach and deep familiarity with the education sector make them the right partner to strengthen our brand presence and forge meaningful connections.”
The Other Circle Group of Companies co-founder & CEO Aakanksha Gupta added, “The best communications work happens when the story is already true—you just have to find the right way to tell it. JBCN Education represents a powerful shift in how learning is imagined and delivered in India, and that story is rich: a philosophy that’s lived in the classroom, educators who believe in it, and outcomes that speak for themselves.”
The appointment marks a new phase for JBCN as it seeks to lead national conversations around progressive education, inquiry-based learning and preparing students for an interconnected world.
In an education landscape where the real competition isn’t marks but mindset, JBCN isn’t just teaching kids, it’s teaching the country what forward-thinking learning can look like, and now it’s got a voice loud enough to make sure everyone hears it.
