Brands
TVS Motor wheels out new three-wheelers in Mexico
MUMBAI: Two and three wheeler maker TVS Motor CO (TVSM) has driven its TVS King Duramax Plus and TVS King Deluxe Plus three-wheelers into the Mexican market. Both vehicles are designed with car-like features on a three-wheel platform, offering enhanced driver and passenger comfort alongside durable, reliable engines that deliver low ownership costs.
TVS Motor Co business head Latin America Martin Corsunsky said: “The three-wheeler segment is a great space for us. We have amongst the most advanced engineering and technology and we have years of experience, from all across the globe.”
The TVS King Duramax Plus features a liquid-cooled 225 cc engine, providing best-in-class power and gradability. Additional features include all-gear-start technology, LED headlamps, tubeless tyres, and ribbed drum brakes. The vehicle offers expanded rear passenger space, driver foot-rest, and twin lockable dashboard storage, complemented by a new signature front grille design.
Meanwhile, the TVS King Deluxe Plus comes equipped with a 200 cc duralife engine and feather-touch ignition via an i-Touch button. Built on a ladder-type chassis with additional cross beams for safety, it includes a king-size driver seat, extra-large utility box, large foldable mirrors, and tubeless tyres.
Both models will be available through Motomex, TVS’s official distributor in Mexico, starting March 2025. This launch represents a significant expansion of TVS Motor Company’s presence in Latin America, reinforcing its commitment to providing efficient mobility solutions across global markets.
TVS Motor Co currently sells its products in more than 80 countries across Asia, Africa, Europe, and Latin America.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR:Â Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
