Brands
Paytm and RBL Bank band together to supercharge merchant payments
MUMBAI: Cash? So last decade. Paytm has joined forces with RBL Bank to make digital payments even smoother, smarter, and—dare we say—unavoidable. With this powerhouse partnership, RBL Bank’s merchant network will now have access to Paytm’s pioneering soundbox and advanced card machines, making transactions faster, easier, and, most importantly, 100 per cent cashless.
Paytm’s soundbox has already revolutionised in-store payments by offering instant audio confirmations for every transaction. But the innovation doesn’t stop there. The NFC Card Soundbox takes it a step further, allowing tap and pay transactions using debit and credit cards—yes, even for international tourists. Say goodbye to the days of customers fumbling for exact change.
The Paytm Card Machines (EDC devices) give merchants even more flexibility by accepting UPI, Rupay credit card on UPI, UPI lite, debit cards, credit cards, and even EMI options from leading banks. And in case you were wondering, the soundbox supports 11 languages because, let’s face it, digital payments should be accessible in every tongue.
Merchants using Paytm’s technology get access to the Paytm for Business Dashboard, a game-changer that allows them to track transactions in real-time and enjoy instant settlements. More transparency. More control. Less waiting around.
“Our goal is to simplify payments for merchants by providing cutting-edge solutions that enhance efficiency and trust. Partnering with RBL Bank allows us to expand the reach of our pioneering Soundbox and card machines, ensuring businesses of all sizes can accept digital payments with ease. With instant settlements, EMI options, and diverse payment methods, we continue to innovate and support businesses in their digital growth journey,” said Paytm CBO – offline payments Ripunjai Gaur.
“We are pleased to collaborate with Paytm to offer merchants on our network with advanced and innovative online payment solutions. This partnership aligns with our vision of enabling seamless, secure, and efficient transactions. With innovative offerings like Tap and Pay-enabled NFC Card Soundbox and feature-rich Paytm Card Machines, we are committed to supporting businesses in their digital transformation journey,” said RBL Bank president & head – branch banking & retail liabilities Narendra Agrawal.
This isn’t just a partnership—it’s a digital revolution for businesses looking to ditch cash and embrace the future of payments. With secure, seamless, and instant payment solutions, merchants across the country can streamline transactions and scale their businesses with confidence.
So, is cash finally dead? Not yet. But with Paytm and RBL Bank leading the charge, it might just become an endangered species.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
