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Revolutionising business with AI: LS Digital introduces Dataquark
MUMBAI: India’s integrated Digital Business Transformation (DBT) company, LS Digital, has announced the launch of Dataquark, a dedicated business unit aimed at transforming data measurement, analysis, and reporting. This move follows strong demand for the Data & Insights pillar of LS Digital’s DBT framework, prompting the company to establish a distinct identity for this domain. Vinay Tamboli, previously CEO of Data & Insights, will now handle Dataquark as its CEO.
Inspired by fundamental physics, Dataquark reflects the essential role of data in digital enterprises, akin to quarks forming the foundation of matter. The unit is set to drive strategic growth and AI-led transformation by enabling businesses to unify, process, and activate data.
LS Digital founder & CEO, Prasad Shejale stated, “In a digital-first world, businesses must go beyond collecting data to fully harness its potential. Dataquark ensures that data is not just a foundational asset but a key driver of business transformation. Just as bringing in Langoor, f1studioz, and Social Panga strengthened our DBT framework, Dataquark will now handle the charge in Data & AI.”
Dataquark bridges the gap between raw data and actionable intelligence, accelerating AI maturity and delivering measurable business impact. Its approach—“Collect – Collate – Activate”—ensures data integrity, privacy, and large-scale activation. With a comprehensive suite of services, it aims to enhance AI capabilities, optimise marketing effectiveness, and transform data infrastructure.
Dataquark CEO Vinay Tamboli stated, “As AI evolves, the role of data has never been more critical. Dataquark will integrate AI-driven solutions, advanced analytics, and strategic partnerships to break data silos and accelerate innovation. With increasing demand for privacy-first, AI-ready data solutions, Dataquark is uniquely positioned to meet this need.”
Dataquark offers four key services to help businesses unlock the full potential of their data. Its marketing data infrastructure integrates first-party data with advertising platforms to drive revenue and conversions. The business data infrastructure connects finance, marketing, operations, and sales through data lakes and advanced engineering, enabling smarter decision-making. Through AI & ML Solutions, Dataquark delivers actionable insights, predicts business KPIs, and automates processes to enhance efficiency. Finally, its Data & AI readiness services prepare organisations for AI adoption by conducting audits, developing strategies, and creating customised playbooks.
Leveraging strategic partnerships with Google Cloud and Meta, Dataquark is equipped with cutting-edge AI technologies. Its advanced solutions, including Digiverse and partnerships with Aqilliz, Datamorph, and VWO, enable businesses to utilise blockchain-powered data collaboration, predictive analytics, and AI-driven insights.
By launching Dataquark as a standalone unit, LS Digital underscores its commitment to reshaping how brands interact with data in an AI-driven economy. This initiative is set to empower CXOs in navigating an increasingly complex digital landscape with data as their competitive advantage.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
