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Mindteck’s CEO logs out after five years of steering growth
MUMBAI: After five years at the helm, Mindteck’s managing director and CEO, Anand Balakrishnan, is set to bid adieu, with his resignation effective from 31 May 2025. The global engineering and technology solutions company announced that Balakrishnan will continue in his role for the next three months, ensuring a seamless leadership transition.
Reflecting on his tenure, Balakrishnan described the journey as both “rewarding and challenging,” stating, “With Mindteck well-positioned for continued success, I feel this is the right time for a leadership transition. My decision is based on personal reasons, and I look forward to focusing on these aspects at this stage in my life.”
Under his leadership, Mindteck saw significant transformation, with sustainable growth and improved liquidity shaping its trajectory. “While we regret to see Anand step down, we respect his decision,” said Mindteck chairman Yusuf Lanewala. “He has played a crucial role in positioning Mindteck for long-term success, and we extend our gratitude for his contributions.”
The Board has accepted his resignation and has tasked the Nomination and Remuneration Committee with selecting a suitable successor. As Mindteck gears up for its next chapter, all eyes are on who will take the baton to drive the company’s future growth.
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Creativefuel launches Subtle Company for LinkedIn marketing push
New vertical targets organic storytelling and credibility on LinkedIn
MUMBAI: Creativefuel has launched Subtle Company, a new vertical dedicated to platform-specific marketing on LinkedIn, as it sharpens its focus on specialised digital strategies.
The move comes on the back of growing client demand for communication that feels more organic and credibility-led on LinkedIn, rather than overtly promotional. With Subtle Company, Creativefuel is leaning into what brands are increasingly asking for, marketing that blends in before it stands out.
The vertical will focus on LinkedIn-native offerings such as thought leadership, founder and leadership branding, company page management and long-term narrative building. The idea is to help brands show up consistently through storytelling that feels natural to the platform’s professional tone.
The name and tagline, “Marketing that Feels Organic”, reflect this approach, signalling a shift from campaign-heavy tactics to quieter, more integrated brand building.
This launch builds on Creativefuel’s broader platform-first strategy. After introducing Onemotion for Reddit, the company is now applying a similar lens to LinkedIn, recognising that each platform demands its own playbook.
Creativefuel founder and CEO Tushar Sukhramani said, “Every platform today requires specialised thinking. LinkedIn is not a space where brands want to be loud, they want to be relevant and credible. Subtle Company is built around that exact need of marketing that feels organic and not forced.”
Creativefuel co-founder Nikhil said, “LinkedIn is a platform where brands don’t want to be loud, they want to be relevant and credible. What we’ve consistently seen is that clients want communication that feels organic and subtle, not forced. Subtle Company is built around that exact need, creating marketing that integrates into the platform rather than interrupting it.”
With Subtle Company, Creativefuel is betting on a quieter kind of marketing, one that speaks softly but aims to leave a lasting impression.
