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Vaynermedia Australia hires Denny Handlin to lead creative evolution
MUMBAI: If there’s one thing Vaynermedia Australia knows how to do, it’s making waves. Now, the agency is set to make an even bigger splash with the appointment of Denny Handlin as its new executive creative director. With Handlin at the helm, the agency is doubling down on its mission to redefine integrated, social-first marketing across Australia and the Asia Pacific region.
Handlin brings an enviable track record, having held leadership roles at Clemenger Group, Meta, and most recently, Tiktok ANZ, where he was head of global business marketing. From steering high-impact campaigns to leading powerhouse creative teams, he has built a reputation for crafting consumer-first strategies that deliver real business impact.
Speaking about his new role, Handlin said, “I couldn’t be more excited for this new chapter at Vaynermedia, partnering with world-class clients to put social at the centre of everything we do. The team here is already known for its innovative, creative thinking, and I can’t wait to get started and push the boundaries of what’s possible in this space.”
Reflecting on his time at Tiktok, he added, “I’ve called Tiktok my home for nearly five years, and I’m incredibly grateful for the opportunities I’ve had there. I’ve worked with an immensely talented team and am proud of what we’ve built together. I truly wish them all the best.”
In his new role, Handlin will report to Australia country manager Karen Coleman and Vaynermedia’s head of creative for the Asia Pacific region Woei Hern Chan.
“Denny brings the best of both worlds—a rare blend of big-agency creative expertise and deep platform experience. We’re in our next phase of growth, evolving beyond just great creative and media to a truly integrated, social-first approach that drives business results. Denny is not only an exceptional creative leader but also a builder of high-performance teams and culture—exactly what we need to shape what’s next,” said Coleman.
With Vaynermedia charging full speed ahead into its next growth phase, Handlin’s appointment signals a commitment to pushing creative limits and delivering marketing that doesn’t just exist in the social space but dominates it.
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Barista partners Ginny Weds Sunny 2 with mango campaign
Cafe chain blends cinema buzz with summer menu and 20 per cent offer.
MUMBAI: Love may brew slowly, but marketing clearly doesn’t especially when coffee meets cinema and mangoes steal the spotlight. Barista Coffee Company has partnered with the upcoming hindi film Ginny Weds Sunny 2 as its official beverage partner, in a move aimed at tapping into youth culture through entertainment-led engagement. The collaboration is not just a logo placement exercise. Instead, Barista is translating the film’s high-energy vibe into its cafés with a themed summer menu titled “Main Hoon Mango”, accompanied by a limited-period 20 per cent discount on combo offerings across outlets.
Actors Medha Shankr and Avinash Tiwary feature in the campaign, seen engaging with the mango-themed menu inside Barista cafés, a visual cue designed to blur the lines between reel and real-life consumption moments.
The strategy reflects a broader shift in how consumer brands are leveraging hindi film industry not just for visibility, but for immersive, on-ground engagement. By embedding the film’s narrative into its product experience, Barista is aiming to drive footfall, especially among younger audiences who increasingly seek experiential touchpoints over traditional advertising.
Barista Coffee Company CEO Rajat Agrawal described the partnership as both a branding and growth play, focused on expanding reach beyond the existing customer base and aligning with evolving consumer preferences.
The emphasis on a seasonal, flavour-led hook mango, one of India’s most culturally resonant ingredients adds a timely layer to the campaign, aligning with summer consumption trends while riding on the film’s promotional momentum.
For Barista, the move is part of a larger positioning shift. Rather than operating purely as a coffee retail chain, the brand is increasingly framing itself as a lifestyle destination, one that intersects with entertainment, conversation and shared experiences. By integrating cinema into its physical spaces, Barista is effectively turning cafés into micro-extensions of the film’s universe, where consumers do not just watch a story unfold but participate in it sip by sip.
The 20 per cent offer further nudges trial, lowering the barrier for consumers to engage with the themed menu while amplifying recall through a tangible incentive.
Brand-film collaborations are hardly new, but their execution is evolving. Where earlier partnerships relied on co-branded ads or product placements, the current playbook leans towards immersive storytelling and retail integration.
In that sense, Barista’s “Main Hoon Mango” push is less about promotion and more about participation inviting consumers to experience a slice of the film within a familiar, everyday setting. As the film industry continues to act as a cultural amplifier, such partnerships underline a growing truth, in today’s attention economy, it is not enough to be seen brands must be experienced.
And if that experience comes with a mango twist and a cinematic backdrop, all the better.
