Brands
A Regal Feast: Behrouz Biryani launches luxurious ‘Royal Metal Handi’
MUMBAI: Behrouz Biryani, has introduced its most opulent offering yet the ‘Royal Metal Handi’ biryani. Launched just in time for Ramadan, this first-of-its-kind metal handi elevates home dining and group feasting with portions serving two or four.
To mark the launch in true royal fashion, Behrouz installed a dramatic countdown billboard at Mumbai’s Mahim Causeway, concealed behind velvet curtains. As the timer reached zero, the curtains dropped, revealing a steaming Nawabi Handi biryani with the message,‘Once a royal secret, now a royal feast’.
The brand is also transforming a section of Inorbit Mall Vashi into a Nawabi palace, treating visitors to a special Eid surprise—a traditional ‘Eidi Lifafa’ containing Behrouz Biryani gift vouchers.
To amplify the launch, Behrouz has partnered with top Indian comedians and influencers, including Sumukhi Suresh, Prashasti Singh, Sahil Shah, and Aadar Malik. They will partake in an interactive challenge, deciphering ancient Urdu clues to unlock the royal biryani.
Rebel Foods co-founder & CEO, Ankush Grover stated, “The Royal Metal Handi is our way of adding an extra touch of grandeur to Ramadan feasts. From our unveiling film featuring Saif Ali Khan to our ‘Barkat Box’ community initiative, we are making Behrouz the flavour of the season.”
To further captivate audiences, Behrouz has produced a grand television commercial featuring Saif Ali Khan and narrated by Vijay Raaz, reinforcing the brand’s royal heritage.
Behrouz Biryani has also launched a special Ramadan menu, featuring Zaffrani Gosht Biryani, Murgh Biryani, rich Haleem, Angara Murgh Kebabs, Gosht Seekh Kebabs, crispy Murgh Samosas, and the indulgent Shahi Tukda. Additionally, the ‘Royal Iftari Sandooq’ offers a seven-course Nawabi feast, including Murgh Shorba, Dum Gosht Biryani, and a regal dessert selection.
With this lavish new offering, Behrouz Biryani continues to set the benchmark for festive dining, making this Ramadan a truly royal affair.
Brands
Atomberg unveils AC rotary compressor technology at Acrex 2026
Move marks entry into Hvac components with India built solution
MUMBAI: Atomberg Technologies has unveiled a new air conditioner rotary compressor technology at Acrex India 2026, signalling the company’s entry into the Hvac components space and expanding its engineering capabilities beyond consumer appliances.
The compressor has been developed by the company’s B2B engineering arm, Atomberg Innovation Private Limited, which focuses on building engineering solutions for the consumer durables and Hvac ecosystem.
Designed and manufactured in India, the rotary compressor is built for 1.5 tonne air conditioners and integrates high efficiency motor technology with improved noise, vibration and harshness performance. The system also complies with Indian regulatory standards, positioning it as a locally developed alternative in a segment often reliant on imports.
The development marks Atomberg’s latest step in expanding its technology portfolio into Hvac component systems while continuing its push towards indigenous innovation in appliance engineering.
Atomberg Technologies founder and chief executive officer Manoj Meena, said the launch reflects the company’s evolution from appliance innovation to deeper engineering solutions. “Our journey began with reimagining everyday appliances through technologies such as BLDC motors. Today we are building advanced engineering solutions in India, including this AC rotary compressor, as we expand into the Hvac ecosystem,” he said.
Atomberg Innovation operates as an end to end original design manufacturing partner, developing solutions that include motor technologies, integrated drive systems, embedded control platforms and manufacturing capabilities. Its portfolio spans technologies such as air conditioning motors, motor drivers based on field oriented control algorithms, solar tracker motors and drone motors.
The company’s engineering infrastructure covers the full product lifecycle, from electronics design and digital twin modelling to testing and manufacturing through in house facilities such as SMT lines, motor assembly units and automated production systems. This integrated setup allows some products to move from concept to production in as little as three months.
By combining vertically integrated manufacturing with engineering led design, Atomberg aims to strengthen India’s capabilities in advanced appliance components while supporting the broader push for domestic technology development and reduced dependence on imports.
