Brands
Kohler’s new brand film pours luxury and innovation into every shower
MUMBAI: Nothing quite washes away the stress of the day like the perfect shower—unless, of course, it’s a Kohler shower. With its latest brand film, Kohler isn’t just turning on the tap; it’s turning up the luxury, redefining what it means to refresh, recharge, and reclaim the day. Because if high-powered CEOs can conquer boardrooms, why shouldn’t their showers be just as powerful?
Kohler has launched a cinematic tribute to the art of showering. Conceptualised by Tilt Brand Solutions and directed by Belief Films, the film follows a high-powered female CEO as she navigates the fast-paced world of corporate leadership. From tense meetings to split-second decisions, she tackles it all—until it’s time to step into her personal retreat: an immersive, technology-driven Kohler shower.
“The bathroom is no longer just a functional space—it’s a sanctuary,” said Kohler MD-south Asia Ranjeet Oak. “At Kohler, we’re revolutionising the way people experience their showers. We believe a shower is not just a mundane routine, but a sanctuary—an opportunity for renewal and restoration. This film showcases how our innovative solutions transform showering into an unmatched sensory experience, shaping the future of what it means to indulge in true wellness.”
The film seamlessly translates Kohler’s philosophy into visuals, highlighting its performance showering range, including the anthem + digital valve system, which boasts 12 customisable outlets and precision control, and the statement showering collection, designed with bold architectural forms and premium finishes. With multiple water spray modes and state-of-the-art digital controls, Kohler doesn’t just cleanse—it delivers an ‘Exceptional in Every Drop’ experience that is equal parts power, immersion, and rejuvenation.
Adding another jewel to its crown, Kohler is set to introduce the radiance shoulder shower, a game-changing innovation designed especially for women ahead of Women’s Day. Engineered for ultimate relaxation, it features an adjustable height to keep hair dry when needed, a customisable fascia for enhanced comfort, and a luxurious shoulder-to-shoulder drenching experience. Available in premium finishes, this thoughtful addition reinforces Kohler’s commitment to making every shower a moment of indulgence.
This brand film doesn’t just sell a product; it delivers a promise: that every drop should feel like an escape, a reset, and a moment of pure, unadulterated luxury.
So, next time you step into the shower, ask yourself: is it just water—or is it an experience? Kohler already knows the answer.
Brands
Atomberg unveils AC rotary compressor technology at Acrex 2026
Move marks entry into Hvac components with India built solution
MUMBAI: Atomberg Technologies has unveiled a new air conditioner rotary compressor technology at Acrex India 2026, signalling the company’s entry into the Hvac components space and expanding its engineering capabilities beyond consumer appliances.
The compressor has been developed by the company’s B2B engineering arm, Atomberg Innovation Private Limited, which focuses on building engineering solutions for the consumer durables and Hvac ecosystem.
Designed and manufactured in India, the rotary compressor is built for 1.5 tonne air conditioners and integrates high efficiency motor technology with improved noise, vibration and harshness performance. The system also complies with Indian regulatory standards, positioning it as a locally developed alternative in a segment often reliant on imports.
The development marks Atomberg’s latest step in expanding its technology portfolio into Hvac component systems while continuing its push towards indigenous innovation in appliance engineering.
Atomberg Technologies founder and chief executive officer Manoj Meena, said the launch reflects the company’s evolution from appliance innovation to deeper engineering solutions. “Our journey began with reimagining everyday appliances through technologies such as BLDC motors. Today we are building advanced engineering solutions in India, including this AC rotary compressor, as we expand into the Hvac ecosystem,” he said.
Atomberg Innovation operates as an end to end original design manufacturing partner, developing solutions that include motor technologies, integrated drive systems, embedded control platforms and manufacturing capabilities. Its portfolio spans technologies such as air conditioning motors, motor drivers based on field oriented control algorithms, solar tracker motors and drone motors.
The company’s engineering infrastructure covers the full product lifecycle, from electronics design and digital twin modelling to testing and manufacturing through in house facilities such as SMT lines, motor assembly units and automated production systems. This integrated setup allows some products to move from concept to production in as little as three months.
By combining vertically integrated manufacturing with engineering led design, Atomberg aims to strengthen India’s capabilities in advanced appliance components while supporting the broader push for domestic technology development and reduced dependence on imports.
