Brands
Bata India & Geisha Designs become a shoe fit for luxe wedding collection
MUMBAI: Who says you can’t dance all night in heels? Bata India and Geisha Designs are proving otherwise with a dazzling new collaboration, just in time for wedding season. Bringing together Bata’s signature comfort and contemporary style with Geisha’s exquisite craftsmanship, the partnership delivers a seamless fusion of fashion and function. The result? A collection that lets you sparkle at the cocktail party while keeping you effortlessly on your feet through the last wedding toast.
With Bata’s celebration collection and Geisha’s ‘Marquise – Evening Occasion Wear 2025’, this collaboration redefines wedding fashion by offering sophisticated silhouettes and metallic heels designed for maximum glamour with zero discomfort. Whether you’re twirling at the Sangeet, marching with the Baraat, or juggling bridesmaid duties with finesse, this collection is crafted for every high-energy wedding moment.
Bata India head of marketing Deepika Deepti shared, “Our collaboration with Designer label Geisha for ‘Marquise – Evening Occasion Wear 2025’ is a natural synergy—bringing together their expertise in couture craftsmanship with our legacy of stylish comfort. Weddings today are about celebrating in style while staying on your feet from the first dance to the last toast. The Bata celebration collection is designed precisely for maximalist dressing for those cocktail parties during the wedding saga, where you want to shine brighter while having high-quality comfort.”
Geisha Designs by Paras & Shalini, director & co-founder Shalini Jaikaria added, “This collection is a celebration of our commitment to detail and craftsmanship. We are excited to collaborate with Bata to present ‘Marquise,’ an evening occasion wear line, for the modern woman who seeks not just to make a statement but to tell her story—her every gesture a reminder of the beauty in authenticity and the magic of being unapologetically herself.”
With prices starting at Rs 999, the footwear range is now available across 1,900+ Bata stores, Bata.com, and leading e-commerce platforms. Designed to elevate wedding wardrobes without compromising on comfort, the collection cements Bata’s reputation as a brand that seamlessly blends heritage with modern innovation.
So, whether you’re planning to dance till dawn or own the room with effortless poise, this collaboration ensures that you do it in style—and without any foot pain regrets the morning after.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
