Brands
Havmor & Gujarat Titans launch new campaigns for 2025 season
Mumbai: Havmor Ice Cream has renewed its successful partnership with the Gujarat Titans for the 2025 season. This collaboration, established 24 months ago, reflects the shared values of excellence, passion, and community spirit, aiming to deliver exceptional experiences to cricket fans across India.
As part of the renewed agreement, Havmor and Gujarat Titans will launch several exciting initiatives to engage fans. Known for its innovation in flavours, Havmor will introduce new products alongside creative, cricket-themed campaigns throughout the season. The partnership will celebrate Gujarat’s vibrant spirit while offering unique moments for both brands’ supporters.
Havmor Ice Cream managing director Komal Anand stated, “This partnership has grown into something special, and we are eager to build on the trust and success we’ve achieved. We aim to create unforgettable experiences that reflect our shared love for cricket, the pride of Gujarat, and community.”
Gujarat Titans COO Arvinder Singh stated, “Havmor, as a homegrown brand, has captured the hearts of millions with its innovative offerings. This renewed partnership will undoubtedly enhance the fan experience and elevate excitement throughout the season.”
Both brands are committed to blending the thrill of cricket with the indulgence of Havmor’s creamy ice creams, promising a memorable 2025 season for fans across the country.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
