iWorld
Airtel signs up with SpaceX to bring Starlink services to India
MUMBAI; In a dramatic move set to shake up India’s telecommunications landscape, Airtel has today inked an agreement with Elon Musk’s SpaceX to bring Starlink’s lightning-fast internet services to the subcontinent.
The landmark deal—the first of its kind in India—hinges on SpaceX securing regulatory approvals to peddle Starlink services in the country. Once green-lit, the partnership promises to dramatically expand high-speed connectivity to even the most far-flung corners of India.
Under the ambitious arrangement, Airtel shops could soon display Starlink equipment, whilst the telecom giant will offer Starlink services to its business customers. The collaboration aims to connect remote communities, schools and health centres currently languishing in digital darkness.
Airtel and SpaceX will also explore how Starlink could help expand and enhance the Airtel network, as well as SpaceX’s ability to utilise and benefit from Airtel’s ground network infrastructure and other capabilities in India.
Airtel managing director Gopal Vittal hailed the partnership as a “significant milestone” in the company’s quest to deliver “world-class high-speed broadband to even the most remote parts of India.”
“This collaboration enhances our ability to ensure that every individual, business, and community has reliable internet,” Vittal declared. “Starlink will complement and enhance Airtel’s suite of products to ensure reliable and affordable broadband for our Indian customers—wherever they live and work.”
“Technology is always evolving and we’re committed to staying at the forefront of innovation so that we can continue to bring the best connectivity experience for our customers. This includes collaborating with global leaders like SpaceX to extend our reach and add new coverage to customers throughout all of India.”
SpaceX’s President Gwynne Shotwell matched Vittal’s enthusiasm, stating: “We are excited to work with Airtel and unlock the transformative impact Starlink can bring to the people of India. We are constantly amazed by the incredible and inspiring things that people, businesses and organizations do when they are connected via Starlink. The team at Airtel has played a pivotal role in India’s telecom story, so working with them to complement our direct offering makes great sense for our business.”
The deal represents a clever strategic move for Airtel, which already boasts over 550 million customers across 15 countries. By adding Starlink to its portfolio alongside existing partner Eutelsat OneWeb, Airtel strengthens its position as India’s largest integrated communications solutions provider.
Starlink, which operates the world’s first and largest low Earth orbit satellite constellation, delivers broadband internet capable of supporting streaming, gaming and video calls to users worldwide. The service is engineered and operated by SpaceX, the world’s leading rocket launch provider.
The collaboration signals a new chapter in India’s digital transformation saga, potentially bridging the stubborn digital divide that has long hampered the nation’s development ambition
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
