Brands
Havmor teams up with Swiggy Instamart to launch ‘Thandai Ice Cream’ for Holi
MUMBAI: Havmor Ice Cream, a subsidiary of Lotte Wellfood Co. Ltd and one of India’s most cherished ice cream brands, has teamed up with Swiggy Instamart to introduce a special limited-edition ‘Thandai Ice Cream’ family pack for Holi. Available exclusively on Swiggy Instamart, this festive treat brings the traditional flavours of Holi to consumers in a rich, creamy, and shareable format delivered straight to their doorstep in just 10 minutes.
As quick commerce transforms consumer habits, this collaboration ensures that the classic thandai taste, synonymous with Holi, is now just a tap away. Havmor’s latest offering reimagines the much-loved festive beverage into an indulgent ice cream, perfect for celebrating with friends and family.
“With the onset of summer and the festive cheer of Holi, we wanted to introduce a refreshing take on traditional flavours,” said Havmor Ice Cream vice president – marketing Rishabh Verma. “Innovation is at the heart of what we do, and this exclusive partnership with Swiggy Instamart allows us to deliver joy and indulgence instantly, making festive celebrations even more delightful.”
Swiggy Instamart chief business officer Hari Kumar G said, “Festivals are when consumers seek convenience without compromising on tradition. We are delighted to bring Havmor’s ‘Thandai Ice Cream’ exclusively to our platform, ensuring that Holi celebrations are sweeter, hassle-free, and more accessible than ever.”
The Havmor ‘Thandai Ice Cream’ Holi special edition is available exclusively on Swiggy Instamart from 11 March 2025, offering a deliciously modern twist on a timeless festive favourite.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
