MAM
Rohit Sharma joins forces with Fittr
Mumbai: Rohit Sharma has announced a partnership with Fittr, a fitness platform. This collaboration introduces the Fittr Hart ring, a smart ring designed to seamlessly integrate health tracking into everyday life, making fitness more accessible, personal, and engaging for millions of Indians.
In a nation where the pressures of modern life are increasingly taking a toll on health, this partnership couldn’t be more timely. With a mission to inspire a shift from sedentary habits to active lifestyles, Rohit Sharma and Fittr are poised to lead India towards a new era of well-being, where fitness is no longer a luxury but a way of life.
The Fittr Hart ring isn’t just another piece of wearable tech. It’s a game-changer. This sleek, stylish ring tracks everything from your daily steps, activity to your sleep quality, hrv, heart rate, spo2, recovery, stress levels, skin temperature and even Vo2max, offering real-time insights into your health. But it doesn’t stop there, the Fittr Hart ring is designed to adapt to you, setting personalised goals based on your recovery patterns and overall health, ensuring that you’re not just working out-you’re working out smarter.
Rohit Sharma, represented exclusively by Rise Worldwide, has long been a proponent of maintaining peak physical condition, and is enthusiastic about what this partnership means for India. “Fitness isn’t just about hitting the gym—it’s about understanding your body and making informed choices every day, regarding overall wellbeing.” Sharma said. “The Fittr Hart ring will be a tool for people to take control of their health in a way that’s simple, effective, and most importantly, personalized.”
Fittr founder & CEO Jitendra Chouksey sees this partnership as a catalyst for widespread change. “Partnering with Rohit Sharma allows us to connect with people from all walks of life-athletes, professionals, and everyone in between. The Fittr Hart ring is our way of saying that fitness is for everyone, and we’re here to support you every step of the way.”
Fittr’s journey from a passion project to a global fitness community has been nothing short of extraordinary. With over two million users across 150 countries, the platform has empowered countless individuals with expert coaching, nutrition advice, and a supportive community. The Fittr Hart ring represents the next step in this journey, embodying Fittr’s commitment to making fitness not just accessible, but an integral part of daily life.
This partnership between Rohit Sharma and Fittr is more than just a collaboration—it’s a call to action. It’s an invitation to every Indian to take charge of their health, to embrace the future of fitness, and to join a movement that’s about more than just numbers. It’s about living better, feeling better, and being better.
Brands
Pre-seed funding fuels nailinit, India’s new-age nail care brand
Gruhas Collective Consumer Fund backs Gen Z-focused beauty startup
MUMBAI: nailinit, a community-first nail care startup targeting Gen Z and millennials, has raised Rs 2.5 to Rs 3 crore in a pre-seed round led by Gruhas Collective Consumer Fund and Marsshot VC, alongside a clutch of consumer, technology and operator angels.
Backed by entrepreneur and investor Nikhil Kamath, Gruhas Collective Consumer Fund is betting on nailinit’s attempt to give India’s nail care aisle a long overdue makeover. The fresh capital will be used to deepen distribution across quick commerce and D2C channels, build its community engine, and accelerate product innovation in a category that is high frequency but still light on strong brands.
Founded by Tanishq Ambegaokar and Shubham Singhal, nailinit is positioning itself at the crossroads of beauty, self-expression and culture. The brand wants nails to be more than a finishing touch. It sees them as a canvas for identity, content and commerce.
“At nailinit, we are building for a generation that sees beauty as self-expression, not just routine,” said Ambegaokar. “The nail category in India has largely been underserved by strong brands. This capital allows us to invest in product depth, community and distribution in a thoughtful and long-term way.”
Singhal added that while the brand’s tone may be playful, its operating focus is sharp. “This round strengthens our supply chain, expands our digital footprint and enables disciplined execution as we scale.”
The funding round drew notable angels including Shashank Kumar of Razorpay, Arjit Johri of Marsshot VC, Yash Jain, formerly of NimbusPost, Karan Jindal of Meta, Jivraj Singh Sachar of ISV Capital, Nishank Jain of Accel, Yashvardhan Kanoi, Ashwarya Garg of HYPD, Venus Dhuria of Phot.AI and Amishi Parasrampuria of The Whole Truth.
Gruhas Collective Consumer Fund fund manager Gauri Kuchhal, believes the opportunity lies in shifting habits. “Nail care remains underpenetrated in India, with consumers relying on time-intensive salon visits. As convenience and self-expression gain ground, press-on nails can unlock more frequent and experimental usage. Nailinit is well-placed to expand beyond press-ons into adjacent categories.”
The brand is currently the only nail care player in India blending product-led retail with a dedicated kiosk at Jio World Drive in Bandra, where customers can walk in for services while discovering the range. It has also built early traction across quick commerce platforms such as Zepto and Blinkit, with a launch on Instamart in the pipeline, and is available on Amazon, strengthening its omnichannel presence.
In a space long dominated by salon chairs and scattered labels, nailinit is attempting to file, shape and polish the category into something sharper. With fresh funding in hand, the startup is setting out to prove that in beauty, small details can make a bold statement.
