iWorld
Amagi and Olyzon plan to shake up CTV ads with AI-powered partnership
MUMBAI: The world of connected TV (CTV) advertising just got a serious upgrade. Cloud-based SaaS pioneer Amagi and AI-driven adtech disruptor Olyzon have teamed up to redefine how brands engage viewers and monetise content. This technical partnership enables clients to roll out cutting-edge CTV ad formats—without the hassle of additional integrations or vendors.
By tapping into Amagi’s Thunderstorm server-side ad insertion (SSAI) platform, the collaboration allows for seamless fetching and insertion of AI-optimised ad formats from Olyzon. The move introduces innovative ‘in-content’ ad placements—think overlays and L-band units—designed to hold viewers’ attention beyond traditional ad breaks.
“We are excited to partner with Olyzon to enhance the experience for viewers and advertisers while improving monetisation opportunities for streaming content. With six overlays per hour, this collaboration allows advertisers to use diversified ad formats for increased reach,” said Amagi co-founder and chief revenue officer Srinivasan KA.
Olyzon’s co-founder and CEO Jules Minvielle called the deal a “game-changer” in the complex world of CTV advertising. “Our unique formats deliver tangible results—boosting engagement, brand impact and publisher revenue. With this integration, our clients can stand out in the battle for attention with just a few clicks—no technical complexity required.”
Amagi, trusted by media giants like NBCUniversal, Lionsgate, and DAZN, continues to lead the charge in cloud broadcast and advertising solutions. Meanwhile, Olyzon’s AI-powered platform, used by the world’s top 100 advertisers, is on a mission to transform CTV advertising with unparalleled targeting and automation.
With this partnership, the future of CTV ads is sharper, smarter, and more profitable—giving advertisers, publishers, and viewers a winning deal.
(Picture courtesy Adobe)
iWorld
Meta plans 8,000 layoffs in new AI-led restructuring wave
First phase from May 20 may cut 10 per cent workforce amid AI pivot.
MUMBAI: At Meta, the future may be artificial but the cuts are very real. The social media giant is reportedly preparing a fresh round of layoffs, with an initial wave expected to impact around 8,000 employees as it doubles down on its artificial intelligence ambitions. According to a Reuters report, the first phase of job cuts is slated to begin on May 20, targeting roughly 10 per cent of Meta’s global workforce. With nearly 79,000 employees on its rolls as of December 31, the move marks one of the company’s most significant workforce reductions in recent years.
And this may only be the beginning. Sources indicate that additional layoffs are being planned for the second half of the year, although the scale and timing remain fluid, likely to be shaped by how Meta’s AI capabilities evolve in the coming months. Earlier reports had suggested that total cuts in 2026 could reach 20 per cent or more of its workforce.
The restructuring comes as chief executive Mark Zuckerberg continues to steer the company towards an AI-first operating model, committing hundreds of billions of dollars to the transition. Internally, this shift is already visible: teams within Reality Labs have been reorganised, engineers have been moved into a newly formed Applied AI unit, and a Meta Small Business division has been created to align with broader structural changes.
The trend is hardly isolated. Across the tech sector, companies are trimming headcount while investing aggressively in automation. Amazon, for instance, has reportedly cut around 30,000 corporate roles nearly 10 per cent of its white-collar workforce citing efficiency gains driven by AI. Data from Layoffs.fyi shows over 73,000 tech employees have already lost jobs this year, compared with 153,000 in all of 2024.
For Meta, the move echoes its earlier “year of efficiency” in 2022–23, when about 21,000 roles were eliminated amid slowing growth and market pressures. This time, however, the backdrop is different. The company is financially stronger, generating over $200 billion in revenue and $60 billion in profit last year, with shares up 3.68 per cent year-to-date though still below last summer’s peak.
That contrast underlines the shift underway. These layoffs are less about survival and more about reinvention. As Meta restructures itself around AI from autonomous coding agents to advanced machine learning systems, the question is no longer whether the company will change, but how many roles will be left unchanged when it does.
