iWorld
Stage secures $12.5m funding to take regional content centre stage
MUMBAI: Stage, the streaming platform championing India’s regional languages and cultures, has secured $12.5m in Series B funding led by Goodwater Capital and Blume Ventures, with Physis Capital and angel investors also piling in.
The platform, which focuses on underserved linguistic communities, has become something of a dark horse in India’s crowded streaming market. Stage now boasts Rs 180 crore in annual recurring revenue, 4.4m paying households and over 20m app installations—impressive figures for a service that began by exclusively targeting Haryanvi speakers.
Stage’s numbers tell a compelling story: a 289 per cent surge in revenue and 286 per cent jump in subscribers over the past year. Popular originals such as Videshi Bahu (Haryanvi), Kaand 2010 (Haryanvi) and Bhawani (Rajasthani) have helped drive growth, alongside the National Award-winning Dada Lakhmi featuring Bollywood veteran Yashpal Sharma.
“What if stories could make people fall in love with their roots? That’s the question we asked five years ago,” reflected Stage chief executive and co-founder Vinay Singhal, on X (foremerly Twitter). “To everyone who’s ever hidden their dialect to sound ‘professional’… Walk taller today. Your culture, your dialect is not a liability. It is a matter of pride. And we’ll keep fighting to prove it. And this funding isn’t just about capital—it’s a resounding validation of India’s regional culture.”
The platform’s success challenges the conventional wisdom that regional content remains a niche play. Harsh Mani Tripathi, chief product officer and co-founder, puts it bluntly: “Every subscriber who joins Stage isn’t just a user—they’re custodians of their culture.”
Ritesh Malik, a Stage board member, waxed lyrical about the company’s mission: “By amplifying underrepresented voices and making regional dialects aspirational, Stage is not just shaping content—it’s shaping culture.
With Bhojpuri content now live, Stage’s roadmap for 2025-26 involves breaking into new cultural territories while deepening its footprint in existing markets. “This isn’t just a growth story. It’s a movement. As we always say: ‘Company Nahin, Hum Kranti Hain!’,” declares Singhal.
Reflecting on the journey, Karthik Reddy of Blume noted with satisfaction: “To see it bloom to Rs 15 crore a month when sceptics said no one would pay or watch this as primary content is very satisfying.”
The once-free Haryanvi app has certainly found its voice—and paying audience.
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
