Brands
Philips brings ‘Sleep Saviour’ to snooze-starved India, no yawns allowed
MUMBAI: Let’s face it-a good night’s sleep is the new luxury. And with over 104 million Indians battling Obstructive Sleep Apnea (OSA), according to AIIMS, the country has a serious sleep crisis on its hands. Cue Philips India, which is now slipping into saviour mode with its new nationwide campaign: Sleep Saviour.
Launched earlier this month, the campaign is Philips’ latest move to awaken India to the importance of sleep health-minus the snore-inducing jargon. The tech and healthcare giant is partnering with channel players and pharmacy chains across the country to help patients access sleep therapy on their own turf, especially those in tier two and tier three cities.
‘Sleep Saviour’ puts boots on the ground where they matter most: local chemists, trusted physicians, and even corner pharmacies that often double as lifelines in underserved areas. With FDA-approved wearable devices now making OSA screening more accessible, Philips plans to catch more patients before they fall through the cracks.
India’s growing problem with poor sleep quality isn’t just a wellness woe; it’s a full-blown public health concern. Yet, not every snorer in Bhopal or Bhagalpur has access to a top-tier sleep clinic. Philips is betting big that if the mountain can’t come to the med-tech, the med-tech should show up at the chemist with a solution.
Sleep might be for the weak, but the Sleep Saviour campaign is here to prove it’s also for the wise.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
