iWorld
Content maven Manish Dubey to ride YouTube wave at Infinitum Network
MUMBAI: Manish Dubey has landed a plum role as head of content strategy and partnerships at Infinitum Network Solutions, a digital content behemoth controlling 400-plus YouTube channels across 100 languages.
The media veteran, previously content head with Suniel Shetty Productions, brings a robust track record spanning UTV Stars, Disney India, and television newsrooms. His new brief: to transform Infinitum’s already impressive 300-million-subscriber empire.
“YouTube is like an ocean,” Dubey mused, “the deeper you dive, the more you realise its vastness.”
His strategic remit covers sports, news, entertainment, comedy, business, health, and beauty verticals.
Founders Satyadev Chada and Vandana B have positioned Dubey to attract top-tier talent and drive innovation across markets including the middle East, Europe, India, Asia Pacific, and the US.
The move signals Infinitum’s aggressive expansion in the digital content landscape, with Dubey positioned to chart bold new content strategies.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
