MAM
JSW Sports and SRFI sign MoU to serve three more squash tourneys
MUMBAI: JSW Sports and the Squash Rackets Federation of India (SRFI) have struck a deal that’s set to turn India into a squash hotspot, announcing three more international tournaments on home soil. Fresh off the heels of the JSW Indian Open in Mumbai, where Anahat Singh reigned supreme, this partnership is serving up a volley of excitement.
The landmark memorandum of understanding (MoU), signed by SRFI patron N Ramachandran and Inspire Institute of Sport and JSW Sports founder & director Parth Jindal guarantees three years of world-class squash action, with Mumbai, New Delhi, and Chennai set to host the PSA Squash Copper tournaments.
This isn’t just about tournaments; it’s about nurturing talent. The partnership will bring in top-tier coaches to work with Indian players, giving them a fighting chance against the world’s best as they eye the Los Angeles 2028 Summer Olympics. With six players already in the top 100 world rankings, Indian squash is ready to make a racket.
Parth Jindal, ever the sports enthusiast, declared, “We at JSW Sports are whole-heartedly standing in support of squash as we march on towards the Los Angeles Olympic Games in 2028. The idea is to bring high quality squash to the country as Indian players prepare for the ultimate dream.”
N Ramachandran, equally enthusiastic, added, “We are delighted to be partnering with JSW Sports, they have been one of the pioneers in terms of working towards a robust sporting ecosystem in the country. The aim of this initiative is solely to give our Indian squash players a good platform to participate in as they keep one eye on the Olympics. The SRFI is very excited for what’s in store in the next few years. May this lay the foundations for an Olympic medal in squash for India.”
JSW Sports, known for its support of various sporting ventures, including JSW Bengaluru FC and the Delhi Capitals, is now adding squash to its roster. With the Inspire Institute of Sport already making waves, this partnership is set to be a smash hit for Indian squash.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
