Brands
Gostops ‘ April Fools’ prank pay to stay, get paid to leave!
MUMBAI: Gostops, pulled off an ingenious April Fools’ prank that had netizens in stitches. Their ‘Reverse Hostel’ campaign promised an irresistible deal pay Rs 500 to check in, get Rs 700 when you leave essentially making travel not just affordable but profitable! The longer you stay, the more you earn. Who wouldn’t want an all-expenses-paid adventure?
Ofcourse, it was all in good fun. The campaign, a classic April Fools’ joke, struck a chord with India’s Gen Z travellers, who love quirky, offbeat experiences. Social media erupted with reactions, with many wishing it were real.
But beyond the humour, the ‘Reverse Hostel’ concept carried a deeper message. It reinforced Gostops’ belief that travel is about more than just a bed for the night it’s about new experiences, self-discovery, and building connections.
“We wanted to do something bold and fun, while still reinforcing the idea that travel opens new doors and opportunities,” said Gostops social media & content lead Simran. “The ‘Reverse Hostel’ campaign was a way to bring laughter and joy to our audience, while also encouraging young people to keep traveling and embracing the transformative power of travel. Even if it was just for the laughs, we hope this campaign reminded them of the endless possibilities out there!”
While travellers won’t actually get paid to check out, Gostops remains committed to making travel accessible, fun, and unforgettable because some experiences are truly priceless!
Brands
Tommy Hilfiger unveils Spring/Summer 2026 watch collection
Checo Pérez fronts campaign blending F1 energy with Classic American Cool.
MUMBAI: Checo Pérez just traded the racetrack for the wrist game because when a Formula 1 star says time flies, he means it literally. Tommy Hilfiger Watches & Jewellery has launched its Spring/Summer 2026 collection, fusing modern craftsmanship with the brand’s signature Classic American Cool aesthetic. Global ambassador Checo Pérez, one of motorsport’s biggest names, headlines the campaign, infusing the line with high-octane confidence and relaxed sophistication.
Pérez said, “I’ve been a fan of Tommy Hilfiger since my childhood. The brand’s classic heritage style feels natural to me relaxed, confident and easy to wear. This watch collection blends modern innovation with the quality and tradition Tommy Hilfiger is known for.”
The men’s lineup is led by the bold Bank chronograph (44mm case, aluminium pusher guards, tachymeter bezel), powered by a Japanese chronograph movement and available with integrated bracelets or genuine leather straps. Other designs include the TH Oxford, featuring a textured dial inspired by the brand’s iconic Oxford shirt.
For women, the collection offers refined femininity through pieces like the 22mm Norah (slim two-tone case, navy patterned dial with Roman numerals) and the new Mackenzie (geometric bezel, frosted dial that catches light with subtle sparkle).
Shot against vintage cars and effortless style, the campaign captures the spirit of modern motorsport while celebrating timeless, versatile design suited for daily wear or statement moments.
Manufactured by The Movado Group Inc. under licence from Tommy Hilfiger and distributed in India by Titan Company Limited, the Spring/Summer 2026 Watches collection is now available.
In a world where time waits for no one, Tommy Hilfiger isn’t just keeping pace, it’s racing ahead, proving the perfect watch doesn’t just tell time. it tells your story, lap after stylish lap.
