MAM
Orient Technologies appoints Shrihari Bhat as CEO
MUMBAI: Orient Technologies Ltd., an IT solutions and services provider specialising in cloud and data management for enterprises in India, has appointed Shrihari Bhat as its chief executive officer, effective 1 January 2025. The board of directors approved his appointment in November 2024. With over 25 years of leadership experience, Shrihari will guide the company in enhancing its service offerings and expanding its market presence.
He holds a degree in engineering and a Master’s in marketing management. Before joining Orient Technologies, he served as a division executive for International markets at FIS and held senior roles at NCR and FirstData (now Fiserv). In his new position, Shrihari will oversee technology transformation and business expansion, supporting the company’s goal of becoming a key player in the IT solutions landscape.
Orient Technologies Ltd chairman and managing director Ajay Sawant said, “Shrihari is a highly accomplished business leader and we are delighted to welcome him on our team. Shrihari has demonstrated a strong track record in building high-performance teams and executing strategic growth initiatives. He will be working closely with Umesh, Jayesh, Ujjwal, and me to foster innovation and ensure our company’s success. His in-depth knowledge and industry expertise, combined with his visionary approach, will be instrumental in guiding the company as we continue to expand our presence and deliver innovative solutions to our clients.”
Shrihari’s experience includes leading cross-functional teams and delivering advanced solutions, with over 20 years spent in international markets, including Singapore. His global perspective will aid in scaling innovative solutions across regions.
“I am deeply humbled and grateful to the board of directors at Orient Technologies Ltd. for entrusting me with this exceptional opportunity,” Shrihari stated. “As I step into this role, I am keenly aware of the responsibility and privilege that comes with leading a pioneering IT services organization. My focus will be on empowering our teams to deliver exceptional solutions and fostering a culture of collaboration, innovation, and customer-centricity. I am committed to building a resilient and agile organisation that not only adapts to the rapidly evolving IT landscape but also leads the way in digital transformation, cybersecurity, cloud computing, and data management. Together with our talented team, I look forward to delivering operational excellence, driving innovation, and creating value for our customers, partners, and stakeholders.”
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
