Box Populi
Mukta A2 Cinemas reopens in Vizag with Luxe upgrade and cutting-edge tech
MUMBAI: Mukta A2 Cinemas has reopened its iconic venue at Vizag Centro Mall after a stunning makeover, launching with the highly anticipated Eid blockbuster Sikandar, starring Salman Khan and Rashmika Mandanna.
The three-screen multiplex has been transformed into a luxury movie destination. Step inside, and you’ll find chic interiors, a stylish lounge, and, most importantly, a whole new level of comfort. The outdated pushback seats are gone replaced by plush recliners and spacious sofas with extra legroom and superior cushioning.
Technology has had a dramatic upgrade, too. Expect razor-sharp visuals with 2K Laser and 3D projection, and immersive Dolby Atmos surround sound that pulls you right into the action. Enhanced air-conditioning ensures a perfect viewing experience, even during packed summer screenings.
Moviegoers can also indulge in a revamped gourmet menu featuring sandwiches, pizzas, wraps, burgers, and classic cinema favourites like nachos and popcorn buckets. Drinks include everything from filter coffee and cutting chai to iced teas and coolers.
Mukta Arts Ltd. managing director Rahul Puri remarked, “This theatre has always meant something to Vizag. So we didn’t just renovate it we brought it back to life with heart.”
The reopening is perfectly timed, with Telugu cinema on fire this week. Nithiin’s Robinhood is off to a strong start, paving the way for Brotherhood of Robinhood, while MAD Square is drawing in the college crowd as excitement builds for MAD 3.
Mukta A2 Cinemas CEO Satwik Lele added, “We believe the audience deserves the very best—because they are the real stars of cinema.”
With cutting-edge tech, ultimate comfort, and an upgraded menu, Mukta A2 Cinemas Vizag is ready to redefine movie magic.
MUMBAI:If there is a soundtrack to cinema-going, it is the crackle of popcorn and in 2025, audiences at Cinépolis India clearly couldn’t get enough of it. The multiplex chain has revealed its annual popcorn consumption data, showing that moviegoers across its network devoured close to five million tubs of popcorn last year. Broken down, that works out to around 570 tubs every hour, or roughly 10 tubs disappearing every single minute, enough to keep the kernels popping almost non-stop.
In sheer volume terms, Cinépolis sold around 12,000 tonnes of popcorn during the year, underlining just how central the snack has become to the big-screen ritual. Long after the opening credits roll and before the end credits fade, popcorn remains the constant companion.
To celebrate National Popcorn Day on January 19, 2026, the cinema chain is now turning the spotlight on the snack itself. From January 20 to January 31, Cinépolis will run a nationwide “Popcorn Happy Hour”, offering a buy one get one free deal on popcorn across its locations. The limited-period promotion is designed to add a little extra crunch to the moviegoing experience, without adding to the bill.
“Popcorn is the official movie partner, and at Cinépolis, it is the sensory anchor of the cinema experience,” said Cinépolis India managing director Devang Sampat. “With the Popcorn Happy Hour offer, we are making it easier for audiences to add that to their visit, without compromising on quality.”
Sampat added that the consumption data is more than just a fun statistic. Tracking what patrons buy and when they buy it helps the chain refine its food and beverage offerings and shape the overall in-cinema experience. “Our 2025 data helps us understand what patrons are choosing, so we can keep improving the menu and the experience,” he said.
The popcorn push sits within Cinépolis India’s broader Foovies framework, an in-house strategy that treats food and beverages as a core part of cinema-going rather than a side order. The approach focuses on curated menus, value-led campaigns and data-driven decisions, using consumer behaviour to guide what lands at the concession counter.
As theatres continue to compete not just with streaming platforms but with every other leisure option vying for attention, the numbers suggest one thing remains rock-solid: when the lights dim, popcorn still rules the aisle. And with millions of tubs already behind it, Cinépolis is betting that the humble kernel will keep audiences coming back for another bite and another show.
