Brands
V-Mart stitches up a strong Q4 finish as revenue jumps 17 per cent year-on-year
MUMBAI: V-Mart Retail Ltd wrapped up the fourth quarter of FY25 with a decent tailwind, reporting a 17 per cent year-on-year surge in total revenue, proving that affordable fashion can still cash in during uncertain times. The retailer’s revenue from operations touched Rs. 780 crore for the quarter ended 31 March 2025, up from Rs. 669 crore in Q4 of the previous year.
While V-Mart strutted forward with an 18 per cent growth rate, its digital acquisition, Limeroad, stumbled. The online marketplace saw a 47 per cent revenue drop for the quarter and a 42 per cent decline over the full fiscal year, raking in just Rs 8 crore in Q4. It contributed commission income based on Rs 23 crore in net merchandising value, but the numbers looked more couture crash than runway revival.
Same-store sales growth (SSSG) gave the company something to cheer about, clocking in at eight per cent for the quarter. V-Mart stores delivered seven per cent, while its southern counterpart Unlimited spun out 10 per cent. Annual SSSG stood at 11 per cent, with total yearly revenue (excluding Limeroad) jumping 18 per cent to Rs 3,213 crore from Rs 2,714 crore in FY24.
Store expansion was also on full throttle. In Q4 alone, V-Mart opened 13 new stores and shut down four, keeping the footprint fresh. The new outlets popped up in familiar heartlands like Uttar Pradesh (four), Bihar (two), and Jharkhand (two), while also tapping into fresh territory across West Bengal, Jammu and Kashmir, Assam, Arunachal Pradesh, and Tamil Nadu with one store each.
Year-to-date, the company has launched 62 new stores and closed nine, pushing the grand total to 497 stores across India as of 31 March 2025. Not bad for a retail chain navigating changing consumer moods and an increasingly digital economy.
For those tracking the numbers, keep in mind: all revenue figures remain provisional, pending review by statutory auditors.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
