Brands
Uber hits the accelerator on teen independence with rides made for Gen Z
MUMBAI: When the school bell rings and the parental cab service is running late (again), Uber has now entered the chat. In a bold new move to appeal to both helicopter parents and freedom-craving teens, Uber India launched ‘Uber for Teens’ on April 2, 2025. The service now operates across 37 Indian cities, including Delhi NCR, Mumbai, Bangalore, Chennai, Hyderabad, and even Bhubaneswar—because, let’s face it, teenagers everywhere need a lift.
Built for those aged 13 to 17, the product is pitched as the perfect mix of parental peace of mind and teenage cool. “We recognise the unique transportation challenges faced by teenagers and their families in India,” said Uber India and South Asia president Prabhjeet Singh. “With Uber for Teens, we are committed to addressing these challenges by providing a service that parents can trust, and that teens will find easy and cool to use.”
And Uber’s not winging this. The service comes wrapped in a triple safety bow—GPS tracking, real-time ride updates, and an in-app emergency button. Parents can monitor the entire ride, from door to destination, with the kind of surveillance previously reserved for spy movies.
Setting it up is simple: parents invite their teen via the app, the teen adds the parent as a guardian, and voila—your teenager is now mobile, but watched like a hawk. Guardians can also book rides for their kids, turning the Uber app into the ultimate remote-control chauffeur.
Uber backed this move with some serious homework. In a recent survey, 92 per cent of Indian parents said their teens had missed out on activities due to lack of transport. A whopping 72 per cent cited safety as their top concern. Meanwhile, 93 per cent admitted they’d happily jump on a secure rideshare option for their teens, with 64 per cent saying they’d use it regularly. And let’s be honest, they’d probably rate it five stars for convenience alone.
Whether it’s getting to football practice, tuition class, or a BFF’s birthday bash, Uber for Teens promises a ride experience that’s teen-tested and parent-approved. For families juggling work, life, and teen drama—this might just be the app they never knew they needed.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
