Brands
Ginza Industries launches Hektor to stitch up men’s fashion game
MUMBAI: If Achilles had a wardrobe malfunction, Hektor would’ve walked in wearing wrinkle-free armour and saved the day. Ginza Industries has just dropped its slick new menswear brand, Hektor—a sartorial powerhouse aimed at modern men who want to look like legends without feeling like they’re wearing one.
Launched this week, Hektor is Ginza’s homage to boldness and brains, borrowing its name (and serious gravitas) from the battle-hardened hero of Greek mythology. But forget togas. This brand is armed with something far more tactical: bonded stitch technology. Goodbye bulky seams, hello sleek sophistication. This futuristic sewing sorcery promises a second-skin fit, durability that can take a beating, and breathability that would make linen jealous.
“Hektor is not just about clothing; it’s about a mindset. It’s crafted for the men who push boundaries, lead with confidence, and embrace life’s challenges head-on. With Hektor, we are redefining men’s fashion by merging heritage with cutting-edge technology,” said Hektor founder Rohit Sethia. “With our innovative bonded stitch technology and high-performance fabrics, Hektor is setting new benchmarks in style and functionality. Whether it’s the high-flying executive, the urban adventurer, or the trendsetter making waves, Hektor’s collection is designed to complement their relentless drive and ambition.”
The collection features modern essentials including statement polos, tailored shirts and premium innerwear—all designed for style, strength and stretch. Expect no less than fabric wizardry: odour resistance that snubs sweat, UPF protection for sun-fighting power, cool-to-touch textures, moisture-wicking magic, and enough wrinkle resistance to survive suitcase torture.
From high-flyers to heavy lifters, Hektor’s threads promise to back up ambition with engineering. And yes, you can now shop the future at www.hektor.in. The collection will soon grace digital shelves on Nykaa, Amazon, Ajio and Myntra.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
